Here are some of the things you should check:
1. Contact information. Check addresses, phone numbers, email addresses, etc.
2. Products and services. Are all of the products and services listed still available? Are the descriptions and prices correct? Have you added new ones that are not listed?
3. Dated material. Do you have items on your site about “upcoming” events that happened months ago? If your site has a copyright date, is it current? Keep it up-to-date by having it automatically update. Learn how to do this by searching “automatically update copyright”, along with the type of site you have, i.e., HTML, WordPress, etc. on Google.
4. Content. When did you last add new content to your website? If it has been a long time (particularly if your blog is not tied to your website), plan to do some kind of update at least monthly (and more often is better). Add a new article, list upcoming events, post some photos…
5. Images. How old are the photos, graphics and images on your website? Have you had the same one since you started your practice 10 years ago? Freshen up your website by adding new images.
6. Forms. Test to see if your contact forms (and any others your may have) work correctly. If you use autoresponders, make sure the information is still correct.
7. Dead links. URLs can change, so make sure that all of your links are valid. You don’t want to send your website visitors (or search engine bots) off to dead ends. This free link checker can test your site.
8. Get a fresh perspective. Approach your site as a client might. Browse (and read) through several pages, sign up for your newsletter, place an order, and make sure all of those processes work as they should.
Keep It that Way!
Once you have your website updated and awesome, keep it that way!
1. Do regular checkups throughout the year – at least quarterly.
2. Add new content on a monthly basis.
As a Feng Shui practitioner, I hate clutter. Clutter creates confusion. We have clutter in all areas of our life from people, stuff we donʼt use any more, emails that are piled up in our inbox, to newsletters that donʼt serve us anymore.
1. Emails. Cyber clutter is just as bad as physical clutter. I cleared out all of the emails that I no longer need or that I have already read and answered.
Do you keep all of your emails? If you havenʼt read them by now, chances are youʼre not going to. My recommendation: file them only if you think they are important (hopefully past emails of this newsletter make the list ;0) and let go of the rest. Hit the delete button. If you delete something from someone who needed a response, chances are they will be back in touch.
2. Newsletter Lists. I unsubscribed to several email newsletters that no longer serve me. Either I just wanted to have their free report or they are sending me too many emails. I think once a week is usually plenty and perhaps the odd extra email with time sensitive material or a holiday message or something that is of a time-sentitive nature.
3. Belongings. I go through my closets periodically and get rid of clothing that I not longer wear or doesnʼt fit, as well as anything else that I no longer use or love.
4. Social Media. I had to unfriend/unfollow a few people on Facebook and Twitter because I donʼt want to be subject to the kind of posts and negativity. You are as successful as the people you hang around.
Clearing this confusion will brings clarity as well as good things into you life. Now take some time to create space, but first get rid of the junk.
Breakthrough Strategy Coaching Session is 33% off.
Regularly $95 per hour; now just $64. Purchase as many sessions at this special price as you want. Sessions need to be used before December 31, 2014
This offer is now over, but if you would like to know more about my coaching sessions, you can read more here.
Clients can be fickle — they’re looking to save money just as much as we’re looking to make money. The two are almost mutually exclusive, so we’re always looking for that edge — that balance that will make us as profitable as possible, keep our current clients happy, and get lots of new clients.
If you’re losing clients, or just afraid you’re going to lose them, there are a few things you can do to tighten that bond with your client and figure out exactly what they’re looking for so that you may be able to meet their needs even better than you have been so far.
#1 — Conduct an email campaign with a discount or coupon included
I’m not big on filling out surveys — the only ones I usually like are the ones I conduct on my own. But the few that I do get involved in that really draw me in are the ones that offer me something in return like a discount or coupon on a future purchase. I did this for the first 2-3 years of my business (I even wrote about it in my book “Creating a Prosperous Practice“) and you can gain some insight about your client and what they like and don’t like, while keeping them coming back for more because you just gave them something to use next time they need services like yours.
#2 — Contact your long-term clients directly by phone
To make sure that you maintain that close personal relationship with your best clients, reach out to them by phone periodically. Talk to them about what you offer or are doing that they like, and what they would like to see changed. Ask them to be candid and let them know that you’re seriously interested in their honest feedback.
#3 — Analyze clients purchase trends
This is something you probably should be doing all along, but with smaller businesses run by one or two very busy people, it can be extremely difficult to set aside the time to do it right. What you need to do is select a time period — maybe it’s the past six months, maybe a full year — and see who your best customers are, where they’re coming from, what services they are getting, how much they’re spending, etc.
Below are 4 proven secrets to help you succeed.
1. Stay In Touch
Stay in contact with clients on a regular basis. Offer them a free newsletter subscription. Ask clients if they want to be updated by e-mail when you make changes to your website.
2. Have a Friendly Website
Make it easy for your clients to navigate on your website. Have a “FAQ” page on your website to explain anything that might confuse your customers.
3. Easy Communication
Make it easy and for your customers to contact you. Offer as many contact methods as possible.
4. Impress Your Client
Give your clients more than they expect. Send thank you gifts to your very best clients (remember Pareto principle – 80% of our income is coming from 20% of your clients — know who they are and reward them). E-mail them online greeting cards on holidays or birthdays.
Have you heard of Fabienne Fredrickson, the Client Attraction Mentor? I was introduced to her through Sally Toth Galloway, one of the massage therapists who worked for me when I first started my massage practice back in 2000.
Fabienne started ClientAttraction.com over ten years ago to help solo-preneuers around the world attract more clients,
make more money and have more time off to enjoy it all.
I was reintroduced to Fabienne as she one of the visiting instructors for Institute for Integrative Nutrition where I just received my Holistic Health Coach Certificate in March 2013 (she went to IIN as well).
Fabienne has a generous offer (well, free offer) that I think you’ll really enjoy. Fabienne has a FREE audio CD entitled “How to Attract All the Clients You Need”. It retails for $24.95 and she is giving this away for FREE.
In this FREE audio CD Fabienne reveals her secrets for attracting clients consistently and having your business work for you, as opposed to you always working for the business. She developed a step by step system for attracting clients to your small business – incorporating all the essential elements needed to ensure you have clients attracted to you. Fabienne is known for helping solo-preneuers around the world attract more clients, make more money and have more time off to enjoy it all. Fabienne has a FREE audio CD entitled “How to Attract All the Clients You Need.” It retails for $24.95 and she is giving this away for FREE. Thousands of people have listened to it and have had dramatic results in their business as a result.
After you’ve listened to the CD, be sure to come back here and post one thing that you learned in the comments.
My hubby and I are on a massive de-cluttering spree. In my efforts of cleaning and purging, I happened upon a box of the first edition of my book Creating a Prosperous Practice. Although this book has been revised and is in its 2nd edition, this book still has valuable information on how I took my business from paying 10s of thousands of dollars in advertising to spending practically nothing all while tripling my business.
I have decided to give them away for free, you just pay Shipping and Handling. There is a limited number of these ~ about 40 or so ~ so it is on a first come, first served basis.
If you want to read what’s included in the book or see what other people are saying about the book, you can go here.
Click here to get your own copy today. These books will go priority mail so that I don’t have to mess with finding boxes or mailing envelopes. Go now!
Sorry all of the copies have been sold. Thank your for you interest.
I’ve created a series of videos for you to use for free on your website, Facebook Page/Profile or on Twitter.
Here are what some people are saying about the videos:
Hi Linda, thanks for the fantastic videos, I have been using them on my facebook page. I also do reiki and craniosacral therapy. If you’re looking for ideas for future videos, I would like to see some for other body work modalities in addition to the great massage ones that you have already posted. Thanks again, this is a wonderful idea. –Christine Baker, LMT
I did not know this existed. Wonderful idea! Well done. Thanks again –Suzanne Nichols
Great site and helpful videos! –Sandy Haynes
Hello~thank you for your effort in making these educational videos for our use! –Premo’s Barbar Spa
Linda! I don’t know how I missed this page before now – these videos are great – thanks! –Cindy Iwlew
Excellent page! –Tammy L Regis
Thanks for sharing the I Massage videos. Very well done indeed. –Jean Walker-Wiley
In the spirit of Thanksgiving, this week we’re giving thanks on social media!
Something that makes social media distinct from other forms of communication is that it is quite public. This public element is a great way to build relationships by giving people public recognition.
Who do you want to say thank you to? It could be a vendor, a client, or a colleague. Tell them you appreciate them by leaving a comment on their Facebook Page or writing a message on twitter.
Guest Post by Renee Randall
If I could start my massage career over today, knowing what I know now, I would do these things differently.
Go to a cadaver lab. I have been told you learn so much more about how the muscles attach and where they are.
I would ask to learn more self care. Such as stretches and the like. I have had to learn on my own for the most part and am paying for it now!
I would take more specialty classes before I got so busy it is hard to take off now and I don’t have any close by.