Here are some of the things you should check:
1. Contact information. Check addresses, phone numbers, email addresses, etc.
2. Products and services. Are all of the products and services listed still available? Are the descriptions and prices correct? Have you added new ones that are not listed?
3. Dated material. Do you have items on your site about “upcoming” events that happened months ago? If your site has a copyright date, is it current? Keep it up-to-date by having it automatically update. Learn how to do this by searching “automatically update copyright”, along with the type of site you have, i.e., HTML, WordPress, etc. on Google.
4. Content. When did you last add new content to your website? If it has been a long time (particularly if your blog is not tied to your website), plan to do some kind of update at least monthly (and more often is better). Add a new article, list upcoming events, post some photos…
5. Images. How old are the photos, graphics and images on your website? Have you had the same one since you started your practice 10 years ago? Freshen up your website by adding new images.
6. Forms. Test to see if your contact forms (and any others your may have) work correctly. If you use autoresponders, make sure the information is still correct.
7. Dead links. URLs can change, so make sure that all of your links are valid. You don’t want to send your website visitors (or search engine bots) off to dead ends. This free link checker can test your site.
8. Get a fresh perspective. Approach your site as a client might. Browse (and read) through several pages, sign up for your newsletter, place an order, and make sure all of those processes work as they should.
Keep It that Way!
Once you have your website updated and awesome, keep it that way!
1. Do regular checkups throughout the year – at least quarterly.
2. Add new content on a monthly basis.