Valentine’s Days is about five weeks away. Valentine’s Day is the second highest gift certificate purchasing occasion behind Christmas. Are you ready? Do you have your Valentine’s promotions in place yet? Have you reminded your clients you have Valentine’s gift certificates available?
If not, here are some ideas to get you thinking:
- Offer a special on couples massage. Make it extra special by adding a box of chocolates and/or Champagne. This was always a big money maker for me at MassageWorks. We usually had the special for about 4 days. This year Valentine’s Day falls on a Saturday so you could start the special on Friday and have it run through Sunday or Monday.
- Create Valentine’s Day Packages and sell Gift Certificates for the various packages. You can do this by taking one of the packages you already have and adding something to the package. For example, if you do a package with a body scrub and a massage change it by adding chocolate and peppermint and it becomes Be Mine Valentine consists of a Chocolate Decadence Body Scrub followed by our Aromatherapy massage with Peppermint oil. You can also create totally new packages. The sky is the limit. Let your imagination run wile when creating these packages.
- Another idea is to sell Gift Certificates that include Gift Baskets that way the Gift Certificate purchaser has something besides a piece of paper to give to the recipient. Gift Baskets can be large or small. They can include lotions, Music CDs, books, body brushes, etc.
What are some of the other ideas you have for Valentine’s Day promotions? If you would like to share, please post a comment.