You have 15 minutes to sit down face-to-face with a business guru to ask questions that could aid you in your business development or marketing effort, who would you choose? Would you pick Sergey Brin and Larry Page, founders of Google? Donald Trump? Oprah? Or maybe you want to write a book this year, can Amazon’s Jeff Bezos help you?
Having been V.P. of Sales and Marketing for a financial data company in a previous career, I found that people who are in charge can rarely help you, because they are rarely in charge. It was I who was in charge of our marketing and public relations efforts, not the founders of the company.
In fact, the person who can help you the most is almost always someone who doesn’t appear that powerful on the surface. For these people, it’s not just that they can help you. It’s that they want to help you.
So, who are are these people? Need a hint? No it’s not any of the other movers and shakers of Wall Street. It’s not someone who is famous at all – well maybe to their mom they are – but someone who cares and can makes things happen. Think hard…think about your friends, customers and colleagues and everyone they know. These people are accessible and generous.
Instead of trying to reach the masses, focus on those most likely to become your cheerleaders and spreading the word about your business. These are the people who already believe in you and want to help you. You will likely not know how important a person could be in your life until after you have met them and gotten to know them. Treat everyone with kindness and respect and never underestimate the people you meet.
Got it? Great! Now go connect with them.