momchild1Mother’s Day is May 10th this year. With less than three weeks to go, it is not too late to promote Mother’s Day.

Here are some ideas:

1. Hold a Mother’s Day Contest. Celebrate Mother’s Day by holding a Mother’s Day Contest. You can design it however you wish giving away whatever prize you wish as well. Once you have decided, publicize your contest via in-office poster, email to client base, Newsletters (print and digital), Facebook, Twitter and other social networking tools that you happen to use. If there is time, you can also send a Press Release to the local media – both print and television.

At MassageWorks, Inc., we held a Mother’s Day contest in 2002. We put the announcement in our e-Newsletter.

Mother’s Day Contest

Enter your mother or the mother of your children in
MassageWorks Mother’s Day Contest. Simply write in
500 words or less why your mom (or mother of your
children) is the best and deserves to be pampered.
She will be treated to the “My Pick Me Up” package
which includes a one-hour massage, a corrective facial
and a pedicure on the morning of Saturday, May 11th.

Also in your entry, please include the following information:
Your mother’s name, your name, your age, your address
(also your mom’s address if different from yours) and your
telephone number. Entries must be received by May 1st.
Winner will be notified week of May 6th. Mail your entry to
Mother’s Day Contest, MassageWorks, 450 W. Broad Street,
Suite 412, Falls Church, VA 22046 or E-mail
to linda@massageworksinc.com

All entries become the property of MassageWorks, Inc. and
can not be returned.

We had 30 entries – which at a time when social networking was unheard of I think it was a pretty good turn out.

All of the entries were beautifully written and it was hard to choose which one to pick. So I put all of the entries into a bowl and drew the winner’s name that way. Since I didn’t specifically state how judging would be conducted, I felt that this was reasonable to do.

Here is how I announced the winner to the MassageWorks community in the next month’s e-Newsletter.

Mother’s Day Contest

The results are in…

We had so many wonderful letters telling us why their
mom was the best and deserved to be pampered. It was
hard to pick, but the mother winning the “My Pick Me Up”
package is Sarah Riley of Manassas.

2. Packages. You can create packages for this special occasion or take one of your existing packages and spruce it up with special pricing. A 10-15% discount is usually the standard.

Here are sample packages and copy.

“Show Mom just how much you love her and appreciate all she’s done for you and her family is by giving her the gift of massage (or spa).”

Just for Mom:

Mom’s Delight Package (4 hours) includes Facial, Massage, Siddha Body Detox, Spa Lunch and to take home to keep your skin soft and emollient is our Rooibos Soap and Dry Brush.


Mama Mia – It’s a Hottie Package (3 hours) Hot Lava Buff, HotStone Massage, and Steaming Oxygen Facial

Lavish Thy Mother (2 hours) Champagne, Chocolate Covered Strawberries, 10% off all products purchased that day, Spa Gift, $25 gift card toward any future Spa Treatment, Choice of one Spa Treatment.

Mother/Daughter Packages:

A Double Delight for Two (2 hours) includes Mother/Daughter Massages and Facials


Tea For Two & Pampering Too! (2 1/2 hours) Hot Lava Stone Massage, Revitalizing Facial with Green Tea, Tea for Two.

3. Gift Certificates. Don’t forget those Gift Certificates. In Decemeber, I wrote a post about Gift Certificate Promotions, you can read it here.