Father’s Day is celebrated on the third Sunday of June, and this year it will be on June 19. That is a few weeks away – plenty of time to create and market your Father’s Day Promotions.
Since men are still relatively new to the world of pampering, when creating your Father’s Day treatments/packages you will want to stay away from froufrou terms in your treatments – which tend to turn them off. Strong, masculine words make them more comfortable.
Here are a few ideas for Father’s Day Promotions:
Seated Massage Event
Set up massage chairs (either at your location or perhaps a local park, hotel or other venue) and offer 10 minute seated massages for $10, which also includes a $10 Gift Certificate for their next massage.
Sample intro for your spa packages…
Father’s Day is a perfect occasion to express your deepest feelings for dear ol’ dad! Neck ties and wallets are nice but don’t you think that dad gets bored receiving the same formal and cliched gifts every year. So try something a little different this year and present a gift that pampers dad and leaves a lasting impression and creates sweet memories for a lifetime.
Sample Spa Package Names and treatments they include…
Toe-Ta-Le Mister – 30-minute Reflexology session followed by 30-minute deep tissue massage focusing on the back, neck and shoulders.
Health Maintenance – A traditional style massage designed specifically for men. It includes a deep tissue massage with an application of Tiger Balm to those sore, aching muscles, a hot towel to the face and an energizing scalp massage.
Virginia Gentleman – a one hour massage, Gentlemen’s facial designed exclusively for the road-weary skin, mini-manicure and mini-pedicure
Refuel Body Treatment – This 2-in-1 exfoliating and hydrating body treatment is suited perfectly for men. The full body polish gently sloughs off dry skin followed by a relaxing Swedish massage with a signature oil blend designed for you in mind.
Make sure that your clients know that they can buy Gift Certificates for Dad for any of the above Spa Packages, individual or multi-pack massages (or any other treatments that you offer) or for a specific dollar amount.
Father’s Day Contest
And borrowing from our contest idea from Mother’s Day Promotions – Hold a Father’s Day Contest. The winner could receive a massage, series of massage or one of the spa packages listed above.
For those men who don’t like to go it alone, couples massage can be a great way to get them introduced to massage while having their significant other right by their side.
Offer Gift Baskets full of products for Dad either by itself on in combination with one of your Spa Packages. Ideas for Gift Baskets would be retail that you already offer – oils, lotions, body brushes, etc. or you could purchase specialty baskets (golf basket, pizza-making basket, etc.) from another company and include them in your package (make sure you add the cost of these baskets to the price of your Spa Package.
Getting the word out there about your promotions…
– Social Networking (Facebook, LinkedIn, Twitter)
– Create a video marketing campaign