about 1 year ago - No comments
Nike said, “Just do it.” Timex said it takes a licking and keep on ticking. And GE mentioned that it brings good things to life. Developing a tagline can go a long way to help market your massage business. A well-conceived tagline makes it easier for clients to remember your company’s name, to think positively…
about 1 year ago - No comments
Based on your specialty, who are the other professionals in your community who also work with the same clients? Identify 5-10 people who work with the same population, but in different role. Reach out to these individuals with a letter of introduction. (Note: Laura Allenʼs book A Massage Therapistʼs Guide to Business has the actual…
about 1 year ago - No comments
If you want to build a successful massage practice in today’s economy, you must have a powerful online presence. In 2010, Pew Research Foundation reported 62% of Americans search for health information online. People are online looking for support and information. If you are not present where people are hanging out, looking for you, it…
about 1 year ago - No comments
Now weʼre getting to the “secret sauce” of what will make your massage practice thrive. Today, people have money theyʼre willing to spend, but theyʼre going to be much more selective on where and with whom. Also, people still want a “human touch.” While they can be picky about who they work with, they are…
about 1 year ago - No comments
The BEST way to build a sustainable massage practice that attracts many clients is to develop a practice specialty. Let me outline the reasons why a specialty niche is the only way to establish a thriving business. The truth is, when we donʼt specialize we look and sound like every other massage therapist out there.…
about 1 year ago - 4 comments
I want to share a short and fun story with you that may change the way you name your services and products. Most of us just name our services by the name of the modality — Hot Stone Massage, Swedish, etc. Right? I know I did, but I’m in the process of changing that so…
about 1 year ago - No comments
Haven’t jumped on the Facebook Page marketing bandwagon yet? Do you think that it isn’t worth your time? Not sure what all of the fuss is about? Read on! 8 advantages of including Facebook Pages in your Marketing Strategy 1. Mini-websites. I’m a big promoter of having your own website! A website should be the…
about 1 year ago - 1 comment
Regardless of how active you are on Twitter or Facebook, your website is where the proverbial rubber meets the road. Clients often start their journey on your website, researching what you offer, and it in many cases is where they finish their journey – making the decision to email or phone you to make a…
about 2 years ago - No comments
Do you have old business cards that you don’t know what to do with besides dump them in the recycle bin? Wait, there’s a promotional opportunity for your business in those old cards. Have a card tossing contest for you customers where they win prizes. You could send out an email, Tweet and post a…
about 2 years ago - 2 comments
Good copy makes all the difference when marketing your services to clients. Have you seen the Old Spice ad (if you haven’t seen it check it out below)? The commercial has an interesting visual style with all the special effects but what really grabs attention are the words being said: “Hello ladies. Look at your…