Are you like most Massage Therapists who overlook this important marketing tool? I’m talking about your email signature block. It may seem like a remote blemish of your web presence, but every email you send could contain a subtle reminder about your business, special promotions or building community.

Here are a few ideas to feature in your email signature:

1. Contact Info. Stating the obvious…you kind of need to give your clients/prospects a way to continue the conversation. Who are you and why should I care? And, how do I get a hold of you if I do care?  Include:  name, company, phone, email, address, etc.  Also, a link to your Website helps people learn more about your company. As a bonus, a LinkedIn profile link helps people learn more about you, your background, and provides another opportunity to connect.

2. Company Logo. Reinforce your business branding. People remember images more than words… so if your name, need, product or service comes up, your logo should be one of the first things that come to mind.

3. Tagline or Mission. What does your company stand for and how can I understand it in as few words as possible? 

4. Social Networks & Social Media. Social networks and social media are a great venue to provide more intimate details about your organization and yourself. They help build community and make users feel more welcomed. Plus, if they like what they see, they’ll pass it along… Facebook, Twitter, LinkedIn, YouTube are among the most popular.
Bonus – Rich Media. Images and Videos speak volumes. A profile picture will help you connect a name with a face. Friendly images such as cartoons help you build a connection and bridge a communication gap oftentimes difficult to achieve without a conversation. Videos further enhance the user experience and accelerate communications.  

5. Miscellaneous. The following are a list of possibilities to include in your email signature block depending on what you are trying to promote.
- Statistics. Stats resonate well with people and strengthen the message. Statistics help to quantify your message and better compel people to take action.
- Quotes. Quotes humanize your message and add credibility to you, your company and your product. Quotes should come from your customers, vendors, or company leaders.
- A special offer or discount code
- Direct link to a key part of your website (for example services, case studies or testimonials)
- A plug for your email newsletter
- Information about an event you’ll be speaking at soon

Here’s a model of what your email signature might look like:
_________

Linda Roisum
Alexandria Therapeutic Massage
6178 Darleon Place
Alexandria, VA 22310
(703) 851-6922

http://www.alexandriatherapeuticmassage.com

 
Are you in pain from an accident or injury? Learn how working with me can take ease life’s aches and pains: http://www.alexandriatherapeuticmassage.com
_________

Check out the screencast below to create one using a free download from Wisestamp:

Why not take a moment right now to create your email signature block and also add a to-do item on your calendar at the first of every month to update your email signature?