Archive for November, 2010
There are a variety of ways to make a video as there are types of videos. In this video tutorial, I show the behind the scenes view of how to make a video using your computer’s built-in camera.
“You simply will not be the same person two months from now after consciously giving thanks each day for the abundance that exists in your life. And you will have set in motion an ancient spiritual law: the more you have and are grateful for, the more will be given you.” — Sarah BanBreathnach
Thanksgiving is the beginning of the holiday season. The holidays are a time of celebration for many — good food, lots of parties, gift-giving, family and friends, — but they can also be a time of mass consumption with Black Friday, Small Business Saturday and Cyber Monday just around the corner.
I’ve been reflecting on this a lot recently, and while none of this is anything original, I thought I’d share a few of my thoughts.
A Time for Gratitude
For those of us in the U.S., this is Thanksgiving week. It often becomes a day of overeating. I mean who can resist the Turkey, stuffing, mashed potatoes, and the pies. Oh the pies… Pumpkin is my favorite!
But what should Thanksgiving really be about, besides family and friends? It’s about giving thanks, and too often this fades into the background of all the food.
So I’d like to take a moment to give my thanks:
I am deeply grateful for my husband, Gary. He loves and supports me in all of my crazy ideas.
I am grateful for my mom, my sister, my brother-in-law, my nephews, and everyone else I’m lucky enough to call family.
I am thankful for everyone I am honored to call friend. Each one of you enrich my life.
I am truly, truly grateful to all of you, my readers, for your continual encouragement on this blog, for making my dreams of doing something I’m passionate about come true, for making this job an incredibly fun and gratifying job. I am blessed to have all of you.
I am blessed to be healthy, to have all my needs and desires fulfilled, to live a joyful travel-filled life.
And I’m grateful for my cat, Jasmine. She has been my best friend for the past fifteen years. She listened to all of my hopes, desires and fears before there was a Gary.
What are you grateful for? I’d love to hear your thoughts in the comments! Take time this week, and all through the holidays, to cultivate the gratitude habit. It can change your life.
“Waiting is a trap. There will always be reasons to wait. The truth is, there are only two things in life, reasons and results, and reasons simply don’t count.”
- Dr. Robert Anthony
Ever wonder how people upload other people’s videos to their Facebook Page or Profile, Blog or Website?
Well, you’re not the only one. I’ve been getting a lot of questions about how to do just that. So I thought I would make this short video that walks you through step-by-step how to grab the URL or Embed Code and post to Facebook, Website or Blog.
“Our destiny changes with our thoughts; we shall become what we wish to become, do what we wish to do, when our habitual thoughts correspond with our desires.” – Orison Swett Marden
You must first make the decision! What decisions have you made for what you want to be and do? Post below, I would love to hear from you.
I consider myself to be a pretty good marketer (after all, I do have a degree in international business and have owned and sold several businesses). So you might be thinking what could I learn from someone else about marketing?
First let me tell you how Laura and I were introduced. I had just finished writing Creating a Prosperous Practice Spending Little Or No Money Marketing and was looking for an editor. I happen to mention this to one of my business coaches and she recommended Mary McClurkin. Mary is from North Carolina and knew someone who has just started a massage practice and suggested I email her to introduce myself. Who was this new therapist? You guess it! Laura Allen!
I did email her and we’ve been writing back and forth over the years on several topics: teaching CEs overseas, starting a practice,… She was always prompt and giving of her time and information when I emailed her questions.
I respect Laura as a fellow colleague, author and blogger and love listening to her Southern drawl. So when Irene Diamond, of Successful Massage Therapist announced that Laura would be on her program talking about “How to Run a Successful Massage Business” a few weeks ago I registered right away.
During the tele-seminar, as Laura was talking and telling of her experiences, I was amazed at how similar our business views and marketing strategies were. While some ideas and strategies were reinforced, I did learn a few new things.
1. Put Yourself Out There. Laura tells of a new therapist who asked for a job. She told her that she couldn’t afford to pay her, but if she was available for the next 30 days, should could guarantee her that they would build her business just from the walk-in alone. While this one therapist has gumption (I’m so jealous, I wish I would have had a few therapists like her on my staff). She went to all of the businesses and introduced herself. After an hour, she came back to the office with 3 appointments!
When I had my full-time business, I used to tell new therapists that they needed to be at the office and available…that you set your intention and energy to draw clients. This particular therapist took this to a new level. People like to do business with people they know, like and trust. By introducing herself, and explaining the benefits of massage, she did just that.
2. “If I had a …, would you come?”. When Laura just started her practice, there were several modalities that neither she or her therapists offered and clients were driving out of town to get these services. So she asked them, “If I had a Rolfer here, would you come?” They all said yes! So she called a Rolfer that she knew and asked him If I could get you enough clients to make it worth your while, would you work here one day a week? She later replicated this is therapist with other specialized modalities. Absolutely brilliant! A win-win for everyone! Clients get services that they want and don’t have to drive to the next town. The individual therapists get more business. And Laura gets to look great to her clients, plus the extra money from these services probably wasn’t so bad either.
3. Database of physicians and dentists. Laura wrote letters to the chiropractors, doctors and dentists in her area introducing herself, her practice and the benefits of massage. She started receiving a response the very next day. Better yet, she goes to their lectures and introduces herself after their talk and gives them her card. Now has quite a few doctors as clients as well as receiving referrals from them.
There was so much more to this tele-seminar. If you missed it, you can still listen to the full tele-seminar by registering here.
Want more Laura? Laura has written a marketing book called One Year to a Successful Massage Therapy Practice. I just got it before I left for Costa Rica, so I’m looking forward to reading it. She has another book coming out soon, so I’ll keep you posted.
Welcome to Motivational Mondays! Here is your quote for the week:
“Often the difference between a successful man and a failure is not one’s better abilities or ideas, but the courage that one has to bet on his ideas, to take a calculated risk – and to act.” — Maxwell Maltz
This week’s Inspiration’s theme is about not quitting..no matter how bad things get and no matter the obstacles…