Archive for December, 2010
Yesterday, we talked about making New Year’s resolutions that work. We said that in order to make effective resolutions we need to focus on ACTION.
We took our example list of resolutions from:
- Make more money
- Lose weight
- Get more things done
- Be happier
- Add one new client every day of the year.
- Walk at least 10,000 steps a day.
- Outsource the creation or maintenance of my website and blog.
- Maintain a daily gratitude journal.
By now you may have figured out the main reason why people fail at this. When you look at your list you may think, “I can’t possibly do all of that!” You’re right, if you try to do it all at once.
Resolutions fail because people try to make over their entire lives in one day.
Start by creating good habits. Decide what your highest priority is, or what steps should come first. For example, writing in a daily gratitude journal could change your outlook in ways that will give you the energy and confidence to tackle new challenges. Get a journal and make writing in it a habit.
After a week or two, as you’ve gotten used to writing in your journal and it’s a habit, start another task. Perhaps you buy a pedometer and work toward your 10,000 steps daily, or it might be going to one networking event a week in order to get one new client a day.
Put your action steps on a schedule. Let’s say that for your goal of making more money you identified several tasks such as holding one workshop a month, publishing a monthly email newsletter, distributing monthly press releases, introducing a new service every month, adding retail products, etc. Give yourself a schedule of when you do each task, rather than playing it by ear and trying to cram all of the monthly tasks into the last two days of the month. Send a press release the first week of the month, send your email newsletter the second week, hold your workshop the third week and introduce a new service, the fourth. Put these on your calendar, and treat each one as an appointment – an appointment that you will keep.
Get the idea? Don’t make all of the changes at once. Take small steps, build habits, and get yourself on a schedule.
What happens when you get off schedule or break your new habit? It can happen. Don’t let that be the excuse. Start back as soon as you can.
January 1st is not the only day you can make positive changes. Make them all through the year and multiply your success!
As we come to the end of the year, everyone thinks about making New Year’s resolutions. We often make a long list of resolutions, then give up on them by the end of January. There are lots of reasons that New Year’s resolutions fail: too many changes at once, we get frustrated when we don’t see immediate results, we choose the wrong resolutions…and on and on.
Do you want to make resolutions that you’ll keep? Let’s get started!
If you are like most people, your list of New Year’s resolutions may look something like this: (1) Make more money. (2) Lose weight. (3) Get more things done. (4) Be happier.
The problem with these resolutions is that they’re too vague. How much more money do you want to make? What does “be happier” mean anyway? But the biggest problem with them is that they are not action oriented. These are things you want, not things you will DO.
Resolutions are about DOING.
What actions will you take that will cause you to make more money? What new habits will you develop to lose weight? What activities are you going to delegate or dump to use your time more effectively? How will you change your attitude to become happier?
For each of the original resolutions, determine at least one thing you are going to DO. So now your list might be something like this: (1) Add one new client every day of the year. (2) Walk at least 10,000 steps a day. (3) Outsource the creation or maintenance of my website and blog. (4) Maintain a daily gratitude journal.
You may have more than one action for each desired result, but don’t get carried away. You want to be ambitious, but you don’t want to get overwhelmed. Focus on the most important action(s) for each goal. You can always add more later.
Tomorrow, we’ll look at how you are going to keep your new resolutions, even if you’ve never been able to follow through in the past.
I try to read at least one business or personal development book per month, and really digest it. It’s hard for me to imagine what I would know and believe without all the books I’ve read.
Although I have read more than 12 books this year, I missed the mark on my 12 business/personal development books. I guess I was reading too much for fun (as well as working on some serious projects I wanted to get accomplished in 2010, but more on that in another post).
Here are the books that I did read in 2010:
Outliers: The Story of Success by Malcolm Gladwell.
Gladwell focuses on success and the hard work, social context and cultural background that explains why some people excel and others don’t.
In a nutshell, Gladwell believes The Beatles’ success was due to the fact that in their early years in Hamburg, Germany, they had to play very long sets at clubs, in a wide variety of styles, which both helped them to get in their 10,000 hours and forced them to be creative and excel at experimenting. He notes the eerie correlation between who is a good pilot and what culture they came from. He explores why a little town in Eastern Pennsylvania has had zero heart attacks.
My greatest business takeaway was probably the 10,000 hour rule.
Scientific Advertising by Claude C. Hopkins
Claude Hopkins, the father of modern advertising techniques, believed that “Advertising is salesmanship,” and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written.
This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless. Newly designed and typeset for modern readers by Waking Lion Press.
Goals! How to Get Everything You Want–Faster Than You Ever Thought Possible by Brian Tracy
Based on more than 20 years of experience and 40 years of research, this book presents a practical, proven strategy for creating and meeting goals that has been used by more than 1 million people to achieve extraordinary things in life. Author Brian Tracy explains the seven key elements of goal setting and the 12 steps necessary to set and accomplish goals of any size.
Using simple language and real-life examples, Tracy shows how to do the crucial work of determining one’s strengths, values, and true goals. He explains how to build the self-esteem and confidence necessary for achievement; how to overpower every problem or obstacle; how to overcome difficulties; how to respond to challenges; and how to continue moving forward no matter what happens. The book’s “Mental Fitness” program of character development shows readers how to become the kind of person on the inside who can achieve any goal on the outside.
The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
In THE LONG TAIL, business journalist Chris Anderson examines the revolution in the online world, identifying key trends that affect the way people sell and shop. THE LONG TAIL is an expansion and a rethinking of Anderson’s widely circulated 2004 Wired magazine article in which he highlighted the importance of niche markets in the new economy; his ideas are grounded in economics, mathematics, distribution curves, and marketing.
Using graphs, Anderson illustrates the phrase “the long tail,” which refers to products that, in the old economy, did not sell in large quantities, and thus did not merit space on the very limited shelves of brick-and-mortar stores; the blockbusters, or “hits,” which made profits and were restocked, fall into the “short head” of the graph. Anderson explains how and why, using virtual inventories, e-commerce sites can exploit the “long tail,” by recognizing niches–small pockets of high interest–since, as he says in his subtitle, selling less of more things can be profitable.
Anderson shows this to be true by means of examples drawn from the fast-evolving music and entertainment sectors. Essential to all of this are more sophisticated search engines–including Google–and “aggregators,” companies that assemble and organize information about products so that companies can sell further down the long tail. Anderson also sees a trend toward the greater use of filters and recommendations, including sites, such as Daily Candy, that do nothing but advise shoppers about what to buy. Anderson shows how enormous profits are being made by companies such as eBay, Netflix, Rhapsody, and others whose virtual inventories offer a selection of products many times greater than brick-and-mortar stores–independent videos, for example, versus Hollywood blockbusters. In THE LONG TAIL, it all comes down to “hits” and “niches.”
Crush It by Gary Vaynerchuk
I think I may have been the only one in the world who hadn’t heard of Gary Vaynerchuck until his book came out. Vaynerchuck is a wine connoisseur (I don’t drink wine, so that may give me an excuse of why I haven’t heard of him) and the man behind Wine Library TV where is gives his no-nonsense opinion on wines.
Here are just some of the topics I found interesting:
What real hustle looks like: I like this little bit on page 88 about hustle. Gary tells it like it is regarding how much effort and energy it takes to build a brand and a business – even when you are a gifted entrepreneur and are good at what you do AND know how to use the internet and social media. It doesn’t come easy. That’s why it’s important to love what you do.
Social Media Basics: The good stuff starts in chapter 10. There is a wonderful to do list on here that includes:
- Buying your name as a URL – the creative kick here is to use your personal brand to get a URL if your name is taken.
- Start a blog. Don’t laugh. There are still lots of small businesses and brand-worthy experts who haven’t done this. This is an absolute must.
- Get a “Flip” style camera and start doing videos (I started this in 2009. It’s been worthwhile for my business).
- Create a Facebook fan page
- Open a Twitter account with your brand name
- If you’re doing a video, open a TubeMogul account. (I still have to do this one)
- If you’re doing a written blog, sign up for Ping.fm (or I like HootSuite too) to automate your posts and social media updates.
These are all beyond basics. I’ve done most of them, but not all. How about YOU?
In fact, the whole book is really nothing more than basic tips, how-to’s, resources and examples that you may have already heard of, but may have never taken full advantage of. The benefit of reading “Crush It!” is in having a current case study of what one entrepreneur did to build his brand equity.
How To Attract 3,000 Fans In 30 Days, by Rick O’Neil is a simple guide to building your company’s presence on Facebook. This 75-page ebook teaches you: (1) all of the new features in the Facebook Pages product and explain how to use them; (2) How To Develop A Successful Brand, (3) Mastering The Art Of Conversations – Social media is a two-way conversation and Facebook is no exception to the rule. Some of the best strategies for more effectively engaging your audience are discussed, (4) Creating A Content Strategy That Sells (5)
Using Facebook Ads To Promote Your Page.
What You Don’t Know Could Kill You by Don Colbert, M.D. You may already know that a proper diet and exercise can keep you in good health. But what about some of the myths that we have been told countless times, like “Don’t forget to drink your milk.” Often times milk can be the cause of chronic ear and sinus infections. Or you are trying to eat healthy, but still are gaining weight. This could be because you are not eating the right foods at the right time or perhaps you are eating a food that you are allergic to. These can cause weight gain, or the inability to lose weight. I’ve also read his book “Seven Pillars of Health”. Both are excellent reads and information.
The Magic Touch: How to Make $100,000 by Meagan Holub
Megan ask you to imagine yourself…
Earning $100,000 per year or more as a Licensed Massage Therapist, while working only twenty hours per week.
She tells her story of a broke therapist barely scraping by until she did an about face and did what she had to do in order to make it. She gives tips and suggestions on how you can do the same thing.
Very inspiring and very doable.
Tribes by Seth Godin
Traditional marketing — think tv and radio ads — is about yelling at a crowds. Today, the people and companies that succeed won’t be yelling. They’ll be leading tribes. Tribes are better than crowds because they’re longer lasting and more powerful. But the most important thing is to understand the difference between a tribe and a crowd: “A crowd is a tribe without a leader. A crowd is a tribe without communication.”
Seth used Whole Foods to make his point. I admire Whole Foods for their inbound marketing and their content, but Seth argued that despite all this content and communication, they haven’t given customers the tools to communicate with each other – no meeting places in stores, online communities, or anything else. Instead, he says, they’ve created an amusement park for food.
31 Days to Build a Better Blog by Darren Rowse
The 31 Days to Build a Better Blog book has 31 tasks which you can do on a daily basis. For each day you’ll be given a task along with the instructions on both the WHY and HOW of the task of the day. This approach will help you to learn the task in a better way since along with learning you’ll have actually done something with the knowledge.
31 Days to Build a Better Blog book can be used by the newbie bloggers who have just started their blog, bloggers with an ideal blog which stalled in its growth and bloggers with bloggers block and lacking inspiration. But this book is not really for prebloggers who haven’t started a blog, since this workbook doesn’t cover any topics on how to create and setup a blog.
You can use the 31 Days to Build a Better Blog in your own way. You don’t need to force yourself to do the tasks given in the book daily. You can either go for one task a day or one task a week or even one task a month. The great thing about 31DBBB is that you can do it at your own pace and in your own way.
Have you read any or all of them? What did you think? Do you have other suggestions? Please feel free to comment below.
Welcome to Motivation Mondays! Here is your quote for the week.
“One of the greatest discoveries a man makes, one of his greatest surprises, is to find he can do what he was afraid he couldn’t do.” Henry Ford
Welcome to Motivation Mondays! Here is your quote for the week.
Recently I bought the video based tutorial “How to Screencast Like a Pro.” I watched the videos on Friday and Saturday. Then on Sunday, I was able to use the techniques that I learned to make this step-by-step video on “How to Create a Facebook Business (Fan) Page“.
What is a Screencast Video
A Screencast video is whre you record what’s on your computer screen so you can show your viewers how to do something (i.e. create a Fan Page) or a Power Point presentation on a particular subject. You don’t have to worry about video cameras, lighting or even what you look like. And they can be just as powerful…sometimes even more powerful…than regular on-camera video.
I did have to experience with Keynote Presentation on the MAC (Power Point on the PC) and Screencast recording, but what I learned in this tutorial was more than worth the price I paid.
Let’s face it screencast videos can also be confusing, intimidating and frustrating. I’ve watched screencast videos that have come out a little fuzzy, hard to see, and sometimes hard to hear. Although, I didn’t have any of these problems, I did know how to create screencasts that were eye-catching with pop animation, 3-D effects, and record for more clarity.
The video tutorials cover the following topics:
How to properly size screencast videos…from recording – to the web…for crystal-clear quality
The microphones to use for great sounding audio
Where to get the coolest images and templates for screencast presentations
How to create eye-popping animated logos in PowerPoint and KeyNote
How to animate any type of graphic, however you want, in PowerPoint and KeyNote
How to animate text for maximum effect in PowerPoint and KeyNote
How to use on-camera video in screencast presentations
The secrets and how-to’s of layering screencast objects for stunning effects
How to properly record screencast videos in Camtasia and ScreenFlow
How to properly edit screencast videos in Camtasia and ScreenFlow
How to properly produce screencast videos for the web in Camtasia and ScreenFlow
3D compositing – how to elegantly twist and turn your screencast video’s in 3 dimensions
How to use a slick, web-based tool for creating one-of-kind screencast presentations
How to properly record PowerPoint and KeyNote presentations
How to properly record browser and application windows
Where to get professional voice-over’s for your screencast videos…at rock-bottom prices
And much, much, much, much, much, much more
The training contains lessons for both Windows and Mac users. So it doesn’t matter if you use Windows, a Mac or both…you’ll get the training you need to screencast like a pro.
You get unlimited, lifetime access to the training. You can login and watch the training videos as much as you want, whenever you want. And with lifetime access, you have access to them forever.
If you want to start creating eye-catching professional videos, you will want this video based training tutorial. If you order the training before December 26th, it is only $99 (50% off). Well worth it — just the header alone that I created would have costs me $100 if I went to a designer.
Are you tired of not having a website or you have a website but it totally sucks and you are embarrassed to send people to it?
Do any of these describe you…
Technology freaks me out (or makes me nervous or feel stupid).
I don’t know how to make my website work for me.
I want to increase my income through marketing on the web, but don’t know how.
Help! I don’t even have a website! Where do I start?
If you want to attract more business, you need a website. It is as simple as that!
To get a website, you have two choices…
You can learn to do it yourself.
You can pay someone else to do it for you.
This holiday season, I’m offering a special price of $299 for creating your website…but this is the LAST time I will offer this special. My prices are going up in 2011!
If 2011 is the year you FINALLY step up and start taking action toward creating a business presence on-line, the year you FINALLY stop saying, “I don’t have a website yet… ” then this package is just for you.
So here’s the deal…I am offering (up to 7 page) website complete with search engine optimization (SEO). And, if you order before December 24, I will also throw in a Facebook Page or a Twitter account (a $75 value). BUT…because I want to have a turnaround time of 1-3 weeks for my clients, I’m only offering 10 spots available! And when I offered this special before, the spots were snapped up faster than you can say lickity split! So, if you’ve made the decision to do what it takes to build an on-line presence this coming year, don’t wait on this, okay? I’d hate for you to miss out on this opportunity.
If you’re ready to claim your shiny new website, click the button below to buy now!
What is included:
7 page website setup (I will upload photos, video, copy that you send me on to your site), you decide what pages you want.
header design (similar to Alexandria Therapeutic Massage) on a template platform, (on a blogging platform there would be an additional charge depending on the design)
on page SEO with your keywords (if you need help with this I can give some suggestions)
website registration with Google and Yahoo.
What’s not included:
Domain registration – usually about $12 per year
Hosting – between $5-9/month depending on if you opt for the website template or a blogging template
Here’s the link again, so we can get started right away on your website
P.S. If this sounds good but you’re unsure for any reason, please email me and we’ll set up a time to talk and make sure this is the perfect fit for you and your goals.
Create a Facebook Page for Your Business
With over 500 million users on Facebook, you are missing a huge opportunity if you are not marketing your business using a Facebook Page.
In this video tutorial, I walk you through step-by-step how to create one for your massage practice.
Difference Between Profiles, Groups and Pages
It also includes what is the difference between Profiles, Groups and Pages and which to choose for your business and why Pages are very powerful way to market on-line.
Let me know what you think of the video. I created it differently that I have below, so I’m curious to get comments.
“You are never given a wish without also being given the power to make it come true.” –Richard Bach
Ever wonder why some people are successful in their massage business and other aren’t. Here are 3 secrets characteristics that I think everyone who wants to succeed needs.
Do you have other secrets that you have used to create a successful practice? Please share below. I would love to hear your stories.