Archive for June, 2011
As a Feng Shui practitioner, I am a firm believer of decluttering often…well it is that time of year for me. Below is a list of some of the goodies that I have for sale (I will update this as I go along in my decluttering efforts). The books, videos and CDs I would be willing to ship (I will let you know how much the shipping is when you contact me), but probably the larger items would only be for the local area. If you see something that sparks your fancy, please email me at email@example.com to see if it is still available and to make arrangements for payment and delivery.
Books (I have posted a link to the item on Amazon, just in case you want to check it out for more information).
Blogging for Dummies (New) by Susannah Gardner – $13.50
How to Start and Manage Health Spa Business by Jerre Lewis – $11.99
Plug Your Business! (New) by Steve Weber – $8.50
Success Beyond Work by Colleen Holloway – $10
The Spa Encyclopedia by Hannelore Leavy – $29.00
Metaphysical & Inspirational
Confidence is Queen by Susie Castillo – $3.50
Dare to Prosper by Catherine Ponder – $3.50
Develop Irresistible Attraction (New) by Connie Domino – $10.00
Let today be a Holiday by Rose Rosetree – $ 7
Living a Charmed Life by Victoria Moran – $9
Make the Best of the Rest of Your Life by Geri O’Neil – $10
Mind Magic by Marta Hiatt – $4
Psychogenesis Everything Begins in Mind by Jack Ensign Addington – $10
Secret of Unlimited Prosperity by Catherine Ponder – $4
Super Self by Geri O’Neil – 6
The Game of Life and how to Play it by Florence Scovel-Shinn
Complete Review Guide for National & State Certification Examinations by Barron (3rd Ed.) – $15
Ethics for Massage Therapists by Terrie Yardley-Nohr – $18
Love Your Body, Love Your Life by Sarah Maria – $5.50
Notes from the Universe (Books 1-3) (New) by Mike Dooley – $30 (or $10 each)
Living Reiki Takata’s Teachings by LifeRhythm – $6
Principles of Reiki by Kajsa Krishini Borang – $9
Reiki Hawayo Takata’s Story by Helen Haberly – $3
Reiki with Gemstones by Ursula Klinger-Omenka – $7
Zoku Shin Do The Art of East Asian Foot Reflexology by Shogo Mochizuki – $45
Alpha Relaxation System by Dr. Jeffrey Thompson – $5
Chopin Piano Favorites – $2
Dolphin Magic by Ken Davis – $9
Meditation by Fumio – $4
Meditation Music for Massage by Michael Benghiat – $8.99
Pachelbel with ocean sounds – $5
Reef Magic by Dale Nougher – $11.98
Sunset Prairie by Michael Benghiat – $6
Theta Meditation System by Dr. Jeffrey Thompson – $5
“All fathers are invisible in daytime; daytime is ruled by mothers and fathers come out at night. Darkness brings home fathers, with their real, unspeakable power. There is more to fathers than meets the eye.” – Margaret Atwood
Fathers, like mothers, are not born. Men grow into fathers- and fathering is a very important stage in their development.” – David M. Gottesman
Clients often start their journey on your website, researching what you offer, and it in many cases is where they finish their journey – making the decision to email or phone you to make a purchase. But small businesses fail to take the steps to monitor and improve their website conversions. Why turn good customers away? Just a few steps will make your website that much better.
1. Start Measuring. If you aren’t measuring your website’s performance, how can you improve it? Thankfully, Google Analytics is a free tool that is often noted to be better – in terms of functionality and ease of use – than many of the paid tools on the market. Get it installed, and start watching the data on where your customers come from and what they do when they get to your site. Walk through the data in the shoes of your customer – how does it feel?
2. Spring Clean. Technically we are still in Spring even though it feels like Summer. A good de-clutter is good for your home, both your real home and your virtual one. Whenever Google adds something to their homepage, they decide what gets removed. You don’t need to be that drastic, but you can definitely do some cleaning and de-cluttering. Take a hard look at every page, image, and block of content and remove anything not adding value. (Actually it is a good idea to clean and de-clutter at least once a quarter.)
3. Get Some Feedback. It’s hard to catch all the little niggles and quirks of your website if you’re the one that wrote the content. Get some feedback from a trusted source. Whether it’s a client, friend or family member, ask someone to tell you what you think. You don’t know what you’re missing. You could even give incentives or freebies to a few clients who give you feedback.
4. Add pictures of People. The secret of marketing is that people like to do business with people. So many websites are cold and lifeless, and that could easily be fixed with a few images of you and your staff/massage therapists. If there are no photos of you, what’s a visitor to think except what are you hiding?
5. Start answering some questions. The reality is most websites fail to include enough detail for their users. People come to your website with a question – so have an answer. Document every question you’ve ever been asked about your services or products, and get an FAQ page that answers those questions. Ask your staff or whoever answer the phones or greets the clients when they arrive – what are those questions?
Building a great website is more like an art than a science; it’s about adding the information users are desperate for and getting rid of anything else that stands between yourself and your next client. If you monitor your performance and get feedback, though, you’ll be leaps ahead of the competition.
Do you have any other secrets to make your website more effective?
Over the past week I have been watching a series of free videos put out there by Andy Jenkins. I truly think Andy Jenkins is brilliant when it comes to online video marketing. We can all learn a lot from Andy, myself included!
Why do I think his videos work so well? Well, it’s not because they’re fancy. Nor, is it because they were complicated productions. It’s because he’s found the right mix of info and entertainment. Andy’s video are FUN to watch plus they provide a decent amount of real information.
Even if you have absolutely no intentions of buying Even Bossier, I urge you to go see his video series for yourself. Watch them with the eye of a video massage marketer, not just a viewer. Then you can see that these videos are not fancy or complicated productions. They are just a combination of royalty free images, simple graphics and talking heads. He threw in some royalty free music too.
What makes them so good is their storytelling. Andy adds humor both with what he says AND with what he shows you. He also uses visuals to compliment and expand on the spoken script.
Go see them for yourself. I promise it’s worth your time and the opt-in!
Father’s Day is June 19th this year. Here is a ready made for you marketing video that you can use on your Facebook Page or Website to help you promote your Father’s Day specials and gift certificate sales. (To upload a video to Facebook or your website, check out this video tutorial.)
It is FREE for you to use as is. If you would like to customize the video with your pertinent information that’s cool and I can do that too! You will receive the above video with your logo, address, phone and website URL.