A big mistake I see my clients (heck, other businesses for that matter!) make is thinking that social media marketing (SMM) is not as important as other parts of your business. I say you canʼt afford not to make SM a priority. SM is an extremely powerful tool and itʼs FREE to boot! So youʼll want to take advantage of it. If you donʼt embrace SM, your competition will. If you are resisting it, believe me your competition is right there using social media to connect with their clients…and possibly yours. Youʼre likely not making SM a part of your business because youʼre resisting it. Anything you resists become bigger, but you probably already know that. If you think of social media as if “I have to” vs. “I get to” youʼll never embrace it.

When you resist something, youʼre probably not going to get great results. So hereʼs the deal, just as you put lots of passion into giving massage, put that much passion and energy into your SMM (into the times youʼre on any of the SM platforms and engaging with your clients).

Have you ever heard of the 80/20 rule? The belief that success is 80% mindset and 20% mechanics. The power is how you think about a situation (mindset), not how you solve it (mechanics). Itʼs one thing to know the latest and greatest tips for SMM (and I will be teaching those in the future), but itʼs an entirely different experience when you have values that are aligned with your SM strategy. Those who embrace SMM as an extension of their personality and as a way to penetrate the thoughts, feelings and desires of their audience, theyʼre the successes because theyʼve embraced SM, not resisted it.

This week, let go of the guilt of what you “should” be doing but youʼre not and stop resisting integrating SMM into your business model. Youʼll free up a lot of mental space which allows you to embrace SMM in a new way. How can you turn your SM experience into something you enjoy and embrace? Once you answer this, you will definitely be able to up your game and spend less effort and enjoy the process.