Nike said, “Just do it.” Timex said it takes a licking and keep on ticking. And GE mentioned that it brings good things to life.

Developing a tagline can go a long way to help market your massage business. A well-conceived tagline makes it easier for clients to remember your company’s name, to think positively about why they should use your services and to differentiate your business from the rest of the pack (especially if you are in a crowded area with lots of massage therapists).

If you donʼt already have a tagline, letʼs make it a rock solid. Hereʼs how…

What Makes a Good Tagline?

A good tagline is: short (three to seven words); simple (avoid industry jargon), specific (Tell why they should choose you over your competition).

As with all advertising (because thatʼs what a tagline is), identify your audience and then focus on their needs and wants.

Writing a Good Tagline

If all this seems like a tall order for a short phrase, donʼt worry. It is doable by following these steps.

Brainstorm keywords: Just like doing keyword research for your web site.

Brainstorm benefits and values: Now make a list of words that describe the benefits of massage, along with things a client might value about it.

Combine words: See if you can combine two or more keywords, or keywords plus benefits and values, to create a descriptive phrase. Donʼt edit yet!

Pick your favorites: Now start editing. Go through your phrases, and consider how you can make them into a tagline. Pick two or three favorites.

Test your favorites on others: Get opinions of people not in the massage business. So hit up your friends and family. Make sure they both like it and actually understand it.

Your final tagline should be specific enough to say something meaningful, but general enough to remain relevant as your business grows and expands.