Prosperous Massage Practice | How to Promote Your Massage Business

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Do Your Hands Get Tired

Jan 9th

Posted by creatingaprosperouspractice in Client Education

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Massage Therapists are often asked if their hands get tired at the end of the day. This video answers that question.

Want to use this video on your own website or Facebook Page?

Just click on the YouTube link in the lower right-hand corner. It will take you directly to this video on YouTube. Click on “Share”. “Click on “Embed”. Click on the size video that you want on your website and grab the embed code. Need more help? Check out my video tutorial How to Upload Video to Facebook and Your Website.

Have a comment you want to add, leave it below.

Client Education Videos

Hot Stone Massage Demo on Legs

Jan 6th

Posted by creatingaprosperouspractice in Demonstrations

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Linda Roisum demonstrates HotStone Massage on the back of the legs.

Want to learn Hot Stone Massage? Check out my on-line course at http://www.onlinemassageces.com/hotstone-massage-description.html

Want to use this video on your own website or Facebook Page?

Just click on the YouTube link in the lower right-hand corner. It will take you directly to this video on YouTube. Click on “Share”. “Click on “Embed”. Click on the size video that you want on your website and grab the embed code. Need more help? Check out my video tutorial How to Upload Video to Facebook and Your Website.

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massage
Do you have the right business mindset

Do You Have the Right Mindset for Business?

Jan 4th

Posted by creatingaprosperouspractice in Business Practices

1 comment

There is a real difference in being a massage therapist who works for someone else and one who owns their own practice. And what separates those who are successful in their private practice is they start with a clear business mindset.

Do You Have the Right Mindset for Business?

Letʼs start by examining your personal business mindset.

What does the term “business” mean to you? What are your biases and stereotypes of a business? Do you think that businesses will do anything for a profit? Does business conjure up the image of car sales?

You might have had these ideas in the past, but the truth of the matter is a business is really any endeavor where you provide a service or a product for a fee that hopefully creates profit – that is the goal anyway.

So if we take away the stereotypes of business, we can see that a business exists to provide a service for a fee. Simple, right?

As massage therapists, we need to start thinking about ourselves as a business people, valuing what we do so that we can make a profit and donʼt give away our expertise. Of course, we want to balance the idea of profit with compassion, care and flexibility so we can help those in need.

Massage is a part of health care. And health care is a business. BIG Business, in fact. I heard that the day after the health care reform bill passed the stocks of insurance companies and hospitals went up. Why? Because people are betting they will be profitable.

As a massage therapist you are part of the business of health care, whether you like it or not. I offer that we need to become business minded. This awareness will empower us to develop sound businesses that allow us to do the work that we love, support people in need and feel in control of our future in these times of change.

Take some time this week to discover what “business” means to you and if you need to change your mindset. I would love to hear your thoughts so please share in the comments.

Business Mindset
What is your why

Creating Your Why

Jan 3rd

Posted by creatingaprosperouspractice in Business Practices

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When I ask people that are getting started in their massage practice why they chose to start a new business the answer is usually the same. They want to make more money, get rich, buy a new house or a car or to be able to help people. These are all valid reasons to start a new business, but they will not help you become successful in business. No, to be successful, you must first create your “why”.

Creating your “why” entails creating a specific statement that represents why you are starting your massage business. Your “why” will specifically state what you want to achieve. Your why has to be extremely specific, quantifiable, achievable, and of course, relevant.

A famous “why” by one of my mentors, Jay Kubassek, is “To Create 100 Millionaires by 2012”. This in turn became the mission statement of his company. Another example, if you are in the fitness industry, would be, “Helping 100 People Lose 100+ pounds.”

Creating your why takes some thinking on your part and really narrowing your focus. It took me awhile to really grasp my “why”. I love marketing, business, entrepreneurship, education, self development health and fitness. So, I had no idea when I first started what my “why” was. I had to find a way to combine all the things that I loved. So based on my previous experiences and the things that I enjoy in life, I was able to create my “why”. My “why” is to “Help 100 People Create Their Best Life”. I give you this as an example so that you will be able to create your “why”.

Once I created my “why” my business flourished! Now take some time to create your “why”.

Creating your why

Massage and the Circulatory System

Jan 2nd

Posted by creatingaprosperouspractice in Client Education

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A recent study of hypertension patients who received massage – just ten 10-minute massage – over a 3 week period showed …

Want to use this video on your own website or Facebook Page?

Just click on the YouTube link in the lower right-hand corner. It will take you directly to this video on YouTube. Click on “Share”. “Click on “Embed”. Click on the size video that you want on your website and grab the embed code. Need more help? Check out my video tutorial How to Upload Video to Facebook and Your Website.

Have a comment you want to add, leave it below.

Client Education Videos

Massage Helps With Stress Reduction

Dec 30th

Posted by creatingaprosperouspractice in Client Education

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There are many benefits of massage such as: increases blood flow, flexibility, range of motion, and body awareness. It also aids in injury prevention and stress reduction.

The stress-relieving effects of getting a massage can result in decreased anxiety, enhanced sleep quality, greater energy, improved concentration, improved circulation and reduced fatigue.

We are all under stress these days, don’t we owe it to ourselves to get a massage?

Want to use this video on your own website or Facebook Page?

Just click on the YouTube link in the lower right-hand corner. It will take you directly to this video on YouTube. Click on “Share”. “Click on “Embed”. Click on the size video that you want on your website and grab the embed code. Need more help? Check out my video tutorial How to Upload Video to Facebook and Your Website.

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Client Education

Massage Aids in Muscle Injury and Prevention

Dec 29th

Posted by creatingaprosperouspractice in Client Education

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Many muscle injuries occur only after the muscle has been suffering from tension for weeks or maybe months. Massage can help…

Want to use this video on your own website or Facebook Page?

Just click on the YouTube link in the lower right-hand corner. It will take you directly to this video on YouTube. Click on “Share”. “Click on “Embed”. Click on the size video that you want on your website and grab the embed code. Need more help? Check out my video tutorial How to Upload Video to Facebook and Your Website.

Have a comment you want to add, leave it below.

Client Education

Get rid of the junk

Dec 28th

Posted by creatingaprosperouspractice in Business Practices

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As a Feng Shui practitioner (not practicing anymore), I hate clutter. Clutter creates confusion. We have clutter in all areas of our life from people, stuff we donʼt use any more, emails that are piled up in our inbox, to newsletters that donʼt serve us anymore.

1. Emails. Cyber clutter is just as bad as physical clutter. I cleared out all of the emails that I no longer need or that I have already read and answered.

Do you keep all of your emails? If you havenʼt read them by now, chances are youʼre not going to. My recommendation: file them only if you think they are important (hopefully past emails of this newsletter make the list ;0) and let go of the rest. Hit the delete button. If you delete something from someone who needed a response, chances are they will be back in touch.

2. Newsletter Lists. I unsubscribed to several email newsletters that no longer serve me. Either I just wanted to have their free report or they are sending me too many emails. I think once a week is usually plenty and perhaps the odd extra email with time sensitive material or a holiday message or something that is of a time-sentitive nature.

3. Belongings. Although Iʼm in Costa Rica for almost 3 months, I have still managed to collect a little bit of clutter (i.e. papers). However, when I get home, I will go through my closets and get rid of clothing that I not longer wear or doesnʼt fit, as well as anything else that I no longer use or love.

4. Social Media. I had to unfriend/unfollow a few people on Facebook and Twitter because I donʼt want to be subject to the kind of posts and negativity. You are as successful as the people you hang around.

Clearing this confusion will brings clarity as well as good things into you life. Now take some time to create space, but first get rid of the junk.

Clutter
Jess Weagle | Prosperous Massage Practice

“If I Could Start Over” by Jess Weagle

Dec 27th

Posted by creatingaprosperouspractice in Business Practices

3 comments

Guest Post by Jess Weagle of Deep Relief Massage Therapy.

If I started my massage therapy business over, what I would do differently…Sometimes I think back to the days as a new therapist and I shutter at the thought at the things I have done and said to clients and employers.

When I first got out of school in 2001 I was all gun ho about working for a chiropractor, working in a spa was beneath the skills I had learned in massage school. I was a very ego driven 21 year old when I got out of school.

I was never able to even get an interview at a chiropractors office so I was forced to apply to all my area spas. And I will never forget this interview.

So my potential employer and I are sitting chatting about the job and she asks what’s your ideal work environment? And without even thinking about the words that where about to come out of my mouth I said

“Working in a chiropractors office is my ideal place a spa is not my first choice”

Need less to say I didn’t get that job. And lesson learned never tell a potential employer that there are not your first choice.

This is a funny story about how I did not know how to make up a table when I got out of school. While I was in school my only real experience with making up the table was during hands on class. So for those of you who don’t know in massage school hands on is done in one big class room and you put the bottom sheet on the table and you get undress and wrap the top sheet around you like a toga. Than you get on the table with the sheet wrapped around you.

Well this was the way I have been taught for 12 months. I had no clue that you where so post to put the top sheet on the table.

Fast forward to getting out in the working world. I laugh at the thought that I would have my clients get undressed in the bathroom walk out in public with the sheet wrapped around them and them get on the table in the massage room. Know wonder clients looked at me funny & no wonder a lot never came back. And no one ever question why I was having clients undress in the bathroom.

Than one day I had a client name Ruth come in, God bless her soul, she question me ! Ruth says in a nice way, “Why the heck are you having me undress in the bathroom?”

And I said “Because that is what I had always done in school”

And Ruth fires back ” This is the real world Honey that is not how you get a client on the table”

Then Ruth shows me how to make up a table the proper way.

My first of many lessons learned by one of my clients.

And my last big mistake was not opening my own place sooner. I work for other people from 2001 – 2009 and those where very unhappy working years for me. One of the biggest reason I wanted to be a massage therapist was so I could be my own boss and somehow I got stuck in this rut that I needed to work for other people. When I was working for other people I didn’t feel like I couldn’t be the type of therapist I knew I wanted to be. I always felt like I was being held back. And it wasn’t until I had a huge falling out with a former employer that I finally had the courage to open my own place. That falling out was the best thing that could have happened to me.

Jess Weagle has been a massage therapist since 2001 and she owns her own private practice Deep Relief Massage Therapy located in West Boylston, MA. She also helps teach solo massage therapists grow their practice on limited funds over at Solo Massage Therapist Business Guide

 

 

 

 

 

Related Posts
“If I Could Start Over” by Linda Roisum
“If I Could Start Over” by Susan Epperly
“If I Could Start Over” by Bobbi Payne

3 things, Jess Weagle, start over

Facial Massage Demo

Dec 26th

Posted by creatingaprosperouspractice in Demonstrations

No comments

I know from experience that sometimes we get in a rut doing massage after massage. Sometimes it is nice to see what others are doing to give us ideas. I created this facial massage demo with just that in mind. Take a look and let me know what you think.

Here’s what people are saying about this video

Nice job!! –Jim Finch

Want to use this video on your own website or Facebook Page?

Just click on the YouTube link in the lower right-hand corner. It will take you directly to this video on YouTube. Click on “Share”. “Click on “Embed”. Click on the size video that you want on your website and grab the embed code. Need more help? Check out my video tutorial How to Upload Video to Facebook and Your Website.

Have a comment you want to add, leave it below.

Video Demonstration
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