Have a card tossing contest for you customers where they win prizes. You could send out an email, Tweet and post a notice on your Facebook business page to let you clients know about the event. Really promote and have specials going on the day of the event.
Or if you don’t want your clients tossing your business cards create a competition among your employees (or independent contractors) and have your clients come and watch.
Maybe even post videos of your employees prepping for the competition on your website and YouTube. Give the employees competition nicknames like Relaxation Rustler or Restorative Rep — use names to promote your business’ benefits. Maybe, you’ll even end up with a new brand character.
Whatever you decide to do turn it into a marketing event and offer special prices on competition days. It could turn into an ongoing promotion for a few weeks or months or an annual event that customers look forward to seeing.
Be sure to be safe during the competitions. You may want to have safety goggles for competitors to wear. Or make it an easy card toss like those toss a ping pong ball into the goldfish bowl games you see at Fairs and Carnivals. Turn it into a toss the business card into recycle bins at various distances and each distance gets an increasingly better prize or discount.
Check out this video of the Master Business Card Thrower to get some ideas. It’s worth the 2 minutes to watch it. I wonder how much practice the guy had to do. You’ll never look at your business card the same way again.