Do You Know Who Your “Ideal Massage Client” is?
When I ask people this question, I usually get answers that are broad. For example, a massage therapist or energy worker may answer, “Anyone who has stress and lives in this area.“ But is that really an “Ideal Client?” Upon probing, the practitioner may reveal they prefer not to work with senior citizens or only clients who believe in their philosophy. The point is — defining an “Ideal Client” is not just about demographics such as age, income and geographic location. Building your business – like any relationship – is most successful when we connect with our true desires, so, finding your “Ideal Clients” is about subjective preferences. Simply, it’s about what feels good or brings us joy.
Once you define your “Ideal Client,” you will know them when you meet them. I’ve seen this happen overwhelmingly in a most spontaneous way in my business — Conscious Marketing — and in many of my clients’ businesses.
Do You Turn Business Away?
It’s not uncommon for new bodyworkers to feel as if they should work everyone because “they need the money.” Soon they discover some clients just aren’t as agreeable as others. For some massage therapists, it may be very difficult to work with people with serious illnesses, while for others it may be very stressful to relate to clients who “just want to be fixed” and don’t participate.
If our clients don’t bring us joy, we probably won’t be in business for long. And if we continue down that road, it will cause great stress and our bodies will let us know something needs changing.
What Client Do You Most Want to Replicate?
Take a look at your appointment book and ask “Who are my ‘Ideal Clients’?” If you’re just starting out, imagine, as if you were in a daydream or meditation, who those clients might be. Or, ask friends and colleagues what works for them. The sky’s the limit. No, you won’t be narrowing it down too much. There’s an abundance of business for everyone! Even if you decide you want to work only with divorced women over 40 who are teachers, that’s an acceptable “Ideal Client” because this is your authentic desire. Your authenticity will attract these women.
Take some time to journal the answers to these statements. It will help you connect with your heart’s desire:
- When I am with my “Ideal Massage Client,” it increases my energy to work with these customers…
- I am reminded why I do the work I do after I’m with this client…
- If I had my way, I’d only work with…
- I want to help people who…
Are You Attracting Good or Evil?
You’ve heard of the Law of Attraction right? Like attracts like. Once you define your “Ideal Massage Client,” you’ll know them when you meet them. Also, the Law of Attraction will be implemented so the universe can conspire to support you. With clarity about your “Ideal Massage Client,” the frequency you send out will attract them to you.
Now, here’s where the “evil” part comes in. About a year or so after I started my massage practice, I found myself attracting clients who “didn’t feel they had the money” to pay for my services. As a result, I would say things like, “Massage is a luxury, middle class people don’t have the money for my services.” This was also at a time when I realized I had a belief that my services weren’t worth a higher fee and I really wanted to raise my prices because I was having increased costs for a build-out that I did. Which came first, the clients who “couldn’t” pay, or my belief?
We must be careful how we say things. Even though I didn’t define my “Ideal Client” as someone who didn’t have money, I was sending out that frequency anyway!
Now I harness the power of clarity and intention for “good” and not “evil.” I affirmatively define my “Ideal Client” by saying, “They are excited about my services and willingly pay my fees!”
You Hold the Power
Be sure to focus on what you want. It’s good to know what we DON’T want; however, we want to move as quickly as possible to focusing on what we DO want. Use positive, present tense language. If you’re grumbling to yourself, saying, “I don’t like clients who cancel at the last minute or who forget their appointments,” you can quickly convert it to a characteristic of your “Ideal Client” by identifying: “My clients honor my time and respect my boundaries.”
When you are deciding on your “Ideal Client,” I encourage you to dream and honor your deepest wishes for satisfying your truest desires in building your business. You deserve the best clients in the world and they are out there waiting for you! Write it down, Make it happen!
Need additional help finding your ideal client? Check out my ebook Your Target Market, Finding Your Ideal Client.