Don’t overlook rebooking your clients as a powerful marketing tool. It is much easier for you and your client to get on your schedule for their next massage right after they have had one, especially if it is a good one.
As you start to get busier, you are going to want to make sure that your good clients are already booked when they want to see you. You never want to be completely booked when they call.
When I had my massage practice, I had a very good client who liked to get a 90-minute massage every other week. At the beginning, he didn’t want to commit to scheduling the next one because he didn’t know his schedule. A couple of times he called and I didn’t have any openings. Because he was a good client, I went out of my way to fit him in somewhere by coming in early or staying late. I didn’t want him to keep getting discouraged by not being able to get in and eventually go somewhere else. The next time he was in, I mentioned that I wanted to make sure he gets the time that he wants and suggested we schedule him then. I made sure that he knew that if he needed to change the appointment, he could, but at least he has a reserved spot.
How do you get a first-timer to rebook? Explain the importance of regular massage and ask if they would like to get on the schedule for next time. Wait for the response. If the question is “How often should I get a massage?” You may want to say sometime like “Some people get a massage once a week, some twice a week and some once a month. I recommend once a month to keep your muscles relaxed”.
Then wait for the response. There is an old saying in sales, “He who talks first, loses.” So by saying something else you give the client a way out. Some people think that this may be misleading, but my view is that you are providing a valuable needed service to your client and you want your calendar full.
What do you think? Do you have a different method of getting clients to rebook?