Often times when I am meeting with client about building their business online, Iʼll ask if they have a Facebook fan page. Most, do not. They find the process confusing and donʼt know where to start. Plus, its just one more thing to do on top of their long to-do list.
Why do you, as a small business or start-up need one? Check out these stats from Facebook:
-More than 500 million users
-50% of active users log on to Facebook on any given day
-Average user spends more than 55 minutes per day on Facebook
Think about this: your clients are not going to log onto your website everyday, but more than half of all users log on to Facebook in any given day. Thatʼs over 175 million people you could potentially reach with a daily status message. Plus, a Facebook page offers these advantages:
1. Visible to even those without a Facebook profile account. If you send a Twitter message or email with a link, anyone can view the page.
2. Indexed on Google. Meaning, if someone does an online search of your company, this is one more link that will come up.
3. Not sure who your target market is? Facebook fan pages can help you figure that out. Each page keeps statistics of who your followers are and who is participating. It will tell you if they are male or female, their age range, where they are located and what language they speak.
4. With a regular Facebook profile you are limited to 5,000 friends. With a Facebook Page the number of fans is unlimited. This might not be a huge thing if you are just starting out, but always plan for your growth.
5. You can further establish your brand. People do business with people they know, like and trust. Social media is all about building the trust over time and Facbook is a great way to do that.
Haven’t jumped on the Facebook Page marketing bandwagon yet? Do you think that it isn’t worth your time? Not sure what all of the fuss is about?
8 advantages of including Facebook Pages in your Marketing Strategy
1. Mini-websites. I’m a big promoter of having your own website! A website should be the hub of your marketing. But, if you haven’t started your website yet, Facebook Pages are indexed by the search engines unlike personal profiles. So if you had a Facebook Page, someone could still find you on the internet and do business with you.
2. “Opting In” vs. “Not Opting Out”. People must take an affirmative action by clicking the “Like” button. This says a lot more than “I choose not to opt out” if they had subscribed to your email newsletter. From a marketer’s perspective, these people have effectively raised their hand to say “yes, I want to hear from you.” They are your number one, gold plated prospects and you treat them as such.
3. Incredible Social Proof. When someone “Likes” your page, all of their friends see. This has tremendous marketing “up side.” When someone doesn’t opt out of emails, nobody knows and there is zero additional up side.
4. Build a Community. Fans (Facebook doesn’t call them Fans anymore – but what do you call them “Likers”) can interact with each other. They can ask and answer questions. They can also post photos and videos (provided you have allowed this in your permissions).
5. Analytics. Facebook provides detailed statistics with regard to interactions that occur on Pages. This makes is very easy to quantify the value of the Page over time. Typical email marketing solutions provide counts of the number of times a message is read or a link is clicked. However, Facebook has additional metrics that can measure interactivity and “buzz.”
6. Reach. Pages are open to everyone on Facebook (that’s 700 million users) as well as the rest of the world (see #1 above) – not just your email subscribers.
7. Demographics. The fastest growing age demographic on Facebook is 35 to 45 year olds. This is a critical demographic for many organizations.
8. Cost. Facebook Pages are FREE. Enough said.
What are your thoughts? Do you have a Facebook Page? Let me know if I missed something.
Creating Friend’s List on Facebook can have several benefits: (1) keep track of friends, especially when your Newsfeed gets clogged as your Friend’s List grows, (2) save you time checking-in and (3) send targeted status updates to select friends.
In this step-by-step video tutorial, I show you 3 ways to create Friend’s Lists on Facebook.
What other ways do you use your Friend’s Lists? Share them in the comments so we can all learn something new.
Are you missing out on some valuable Facebook real estate? With the new Facebook Profiles, your website URL is buried in the Contact Info of the Info tab. Depending on how much info you have put in your Employers, Education, Activities and Interests, you Contact Information could be quite a ways down on your page.
Will some people scroll down to find out how to get in touch with you? Some will, but some won’t. Wouldn’t it be great to have a way to tell people about your business right at the top of your page? Well, you can! Check out this step-by-step video on how to link your Facebook Page to your profile.
In the video, I also mentioned that I have a video that walks your through how to set up a Facebook Page. Check it out below.
I just had a question from someone on how to @ tag someone (either a Profile or Page) so I thought I would make this short video. Using @ tagging on Facebook can be a great way to spread the word about your business or someone else’s. Check out this video for a simple how-to instruction.
How have you used the @ tagging feature? Has it helped you build your business? Please share in the comments.