Let’s face it, our world is evolving. With the variety and sophistication of most media services and sites available today, people aren’t reading anymore – they’re watching. This makes video a very powerful tool to market your massage business.
Think of the mouth-watering burgers, the glittering diamonds, and the beautiful dresses that you see on television are making millions for brands who understand the importance of using a visual medium to sell their products. Video marketing gives you an instant advantage over your competitors and can paint a stunning story in a way that text simply cannot.
You only have a few seconds to gain audience attention. With video, it is no different. If done right, it can generate a vast amount of business and increase your money.
Follow these tips for a higher quality video.
Video Marketing Tip #1: Create Engagement
Show the effectiveness of your service with vivid, appealing results. By showcasing these features in a high quality video, viewers will instantly associate your brand with a specific product or service and will connect visual cues like your logo and spokesperson with them as well. The visuals will create instant desire and build credibility among the wholesalers, retail stores, and individuals who need your product – which translates to your next customer!
Video Marketing Tip#2: Highlight the Positives
Take something that might be perceived as a negative and turn it into a positive. Use your
marketing video to clearly and visually highlight the positive attributes of your fashion
or beauty product. For example, show customers how indestructible a large styling tool
can be by filming a demonstration. In just a few seconds they’ll see that it isn’t unwieldy
– but rather it’s a cost-effective option to the smaller, fragile tools on the market. As the
adage goes, they’ll believe it when they see it – and marketing videos allow you to do just
Video Marketing Tip #3: Elicit Desire
Use the power of aesthetics to create desire for your product. A well-produced marketing
video will use beautiful models, the right props, and create the perfect ambiance with
the best lighting and shooting methods. You’ll appeal to your ideal customer and create
desire for your product among people who never knew they needed it. In the fashion and
beauty industries, it is especially crucial to appeal to your audience visually using high
quality production techniques.
1. Deliver important information.
People watch medical web videos to learn more about specific procedures, as well as their benefits and drawbacks. By explaining a procedure, you are positioning yourself as an expert in the field. And, you’re more likely to convert viewers into clients.
2. Show your professional / human side. Medical procedures can be scary, especially if surgery is involved. Present yourself as a professional, compassionate person who understands the patient’s fears. Patients that see this will feel more comfortable calling you for a consultation.
3. Create credibility. By having previous patients vouch for you, your expertise and the way you handled their case in your professional video, you’re creating a referral that can be viewed again and again. Potential patients will relate to your patient’s similar experiences. Introducing staff members onscreen and having them describe you as an expert by talking about your technical skills, professionalism and comforting personality, will establish credibility.
4. Develop an emotion. At some point in your video, tell an anecdote that shows your compassion and connection to your patients. Tell how you saved life or how you identified a problem that nobody else could diagnose. Or, how an embarrassed patient confided to you and you were able to cure him and save his marriage.
5. Make sure your video looks as professional as possible. When your video is clean, appealing and professional, it presents you in the same light. If it looks low-budget, unappealing and it has errors, it can damage more than help. Some potential clients will never step in your clinic. Always ask yourself: Would you respond to the video?
You only get one chance to make a first impression, and the right video can make sure you put your best foot forward. Web videos aren’t just about creating a call to action, but creating a lasting positive impression that your future clients will remember.
Over the past week I have been watching a series of free videos put out there by Andy Jenkins. I truly think Andy Jenkins is brilliant when it comes to online video marketing. We can all learn a lot from Andy, myself included!
Why do I think his videos work so well? Well, it’s not because they’re fancy. Nor, is it because they were complicated productions. It’s because he’s found the right mix of info and entertainment. Andy’s video are FUN to watch plus they provide a decent amount of real information.
Even if you have absolutely no intentions of buying Even Bossier, I urge you to go see his video series for yourself. Watch them with the eye of a video massage marketer, not just a viewer. Then you can see that these videos are not fancy or complicated productions. They are just a combination of royalty free images, simple graphics and talking heads. He threw in some royalty free music too.
What makes them so good is their storytelling. Andy adds humor both with what he says AND with what he shows you. He also uses visuals to compliment and expand on the spoken script.
Go see them for yourself. I promise it’s worth your time and the opt-in!
The first step in creating video is having a place to put it – and the king remains YouTube. Even if you don’t have your own videos to upload yet, it’s nice to have a YouTube account that you can use to comment on, favorite, or otherwise interact with videos.
If you already have a YouTube account, you are not off the hook! Take this week’s time to go through the settings of your existing account and make improvements.
Your first step is to go to http://www.youtube.com and click “Create Account” in the top right corner. Remember that you’ll be stuck with your username and it will be visible to everyone – so make it some variation of your name or your business name. Next, YouTube will ask you to create or link to an existing Google account. (This is a change since Google purchased YouTube.)
After you’ve finished creating your account, start playing around with your settings. I often get asked the difference between a regular account and a channel – every account has a channel built right in. You can modify yours by going to “Account” in the drop-down that appears under your username in the top right corner, then “edit channel”.
Recently I bought the video based tutorial “How to Screencast Like a Pro.” I watched the videos on Friday and Saturday. Then on Sunday, I was able to use the techniques that I learned to make this step-by-step video on “How to Create a Facebook Business (Fan) Page“.
What is a Screencast Video
A Screencast video is whre you record what’s on your computer screen so you can show your viewers how to do something (i.e. create a Fan Page) or a Power Point presentation on a particular subject. You don’t have to worry about video cameras, lighting or even what you look like. And they can be just as powerful…sometimes even more powerful…than regular on-camera video.
I did have to experience with Keynote Presentation on the MAC (Power Point on the PC) and Screencast recording, but what I learned in this tutorial was more than worth the price I paid.
Let’s face it screencast videos can also be confusing, intimidating and frustrating. I’ve watched screencast videos that have come out a little fuzzy, hard to see, and sometimes hard to hear. Although, I didn’t have any of these problems, I did know how to create screencasts that were eye-catching with pop animation, 3-D effects, and record for more clarity.
The video tutorials cover the following topics:
How to properly size screencast videos…from recording – to the web…for crystal-clear quality
The microphones to use for great sounding audio
Where to get the coolest images and templates for screencast presentations
How to create eye-popping animated logos in PowerPoint and KeyNote
How to animate any type of graphic, however you want, in PowerPoint and KeyNote
How to animate text for maximum effect in PowerPoint and KeyNote
How to use on-camera video in screencast presentations
The secrets and how-to’s of layering screencast objects for stunning effects
How to properly record screencast videos in Camtasia and ScreenFlow
How to properly edit screencast videos in Camtasia and ScreenFlow
How to properly produce screencast videos for the web in Camtasia and ScreenFlow
3D compositing – how to elegantly twist and turn your screencast video’s in 3 dimensions
How to use a slick, web-based tool for creating one-of-kind screencast presentations
How to properly record PowerPoint and KeyNote presentations
How to properly record browser and application windows
Where to get professional voice-over’s for your screencast videos…at rock-bottom prices
And much, much, much, much, much, much more
The training contains lessons for both Windows and Mac users. So it doesn’t matter if you use Windows, a Mac or both…you’ll get the training you need to screencast like a pro.
You get unlimited, lifetime access to the training. You can login and watch the training videos as much as you want, whenever you want. And with lifetime access, you have access to them forever.
If you want to start creating eye-catching professional videos, you will want this video based training tutorial. If you order the training before December 26th, it is only $99 (50% off). Well worth it — just the header alone that I created would have costs me $100 if I went to a designer.
“Use video to market your massage practice!” I know you’ve heard me say it before… but it is true. Here is a short video showing how I uploaded a video to YouTube yesterday and got on the first page of Google less than 24 hours later.
Don’t have the time or knowledge to make your own videos, but want to add video to gain clients? You can outsource video making. Check out iMassage Video. You can find a variety of free non-branded videos for you to use on your Website, Blog or Facebook Page/Profile. There is also a way to have them branded with your logo and company info. Or you can have your own custom video made as well.
The other video I referred to is How to Make a Video Using your Computer’s Built-in Camera.
Ever wonder how people upload other people’s videos to their Facebook Page or Profile, Blog or Website?
Well, you’re not the only one. I’ve been getting a lot of questions about how to do just that. So I thought I would make this short video that walks you through step-by-step how to grab the URL or Embed Code and post to Facebook, Website or Blog.
Twenty-six (26) Billion videos are viewed each month in the U.S. alone. Sixty percent (60%) of all web traffic is video. Video listings show up in all search engines and in Google in as little as 10 minutes.
Now not everyone has the time, knowledge or money to invest in creating their own videos so iMassage Video provides various videos for you to use for your marketing efforts. These videos are free to use on your websites, Facebook pages (personal and business), Twitter, etc. There is also a way to get them personalized with your business name, logo and website.
YouTube allows advertisers, both large and small (we would be in the small advertiser cateorgy), to take their media and go viral with video/commercials. A video commercia is basically like a brocure. Since everyone prints brochures, I’m challenging you to think outside the box. Use YouTube as another marketing tool in your arsenal. Take the same money you would spend on brochures and put it into making your own video/commercial highlight the befits of your massage practice/spa. YouTube videos can be emailed to anyone, anywhere and are hosted free forever.
In order to make your own commercial, all you need is a content deliverer (i.e talent), a video camera and editing software and voila you can play with the big boys.
Media is free but attention is not. With this in mind, you will need to consider the following when creating your video/commercial.
1. Assume that the viewer has a short attention span. This means producing a video/commercial that has quick, high velocity, slapstick comedy or has something that the audience wants..
2. You may want to create a word or phrase that you can own in the Google search. Castrol created this Google searchable phase “Think with your dipstick” in this slapstick commercial.
3. Educate your audience. Here is our chance to educate the public not only about our individual services but individual modalities in general. Recently, I had a student tell me that she does Esalen massage which she really enjoys doing but doesn’t get a lot of requests for it. I said that it was probably because most people don’t know what it is. Here is her chance to educate the public while creating publicity for her business. In researching various commercials on YouTube for this article, I stumbled on this commercial that educates us about skin care using product that she doesn’t sell all while subtly selling her own skink care line. I too have ventured into video/commercials for my Lypossage, Raindrop Technique and Siddha Body Detox classes. Check them out and let me know what you think.
4. Length. Your video can a few seconds to several minutes long. Remember this form of media is free so make it as long as it needs to be. What you will have to do is challenge the status quo, hit a social nerve, or be provocative. In other words, you can to capture your audience’s attention by making a commercial worth watching. Dove does this in both of these commercials – Dove Evolution with almost 9 million views and Dove Pro-Age with approximately 1.5 million views.
The biggest shift with this form of free media is going to be that businesses that could never have afforded a national campaign will be able to have one. Expect to see a whole host of commercials that would never be deemed effective enough to spend money on, but that generate huge views online.
Here’s a video commercial I did for my practice, Alexandria Therapeutic Massage …
If you are not putting video content on-line, you’re missing out.
Do you already have a video/commercial for you business? Send me the link.