Video Marketing

Let’s face it, our world is evolving. With the variety and sophistication of most media services and sites available today, people aren’t reading anymore – they’re watching. This makes video a very powerful tool to market your massage business.

Think of the mouth-watering burgers, the glittering diamonds, and the beautiful dresses that you see on television are making millions for brands who understand the importance of using a visual medium to sell their products. Video marketing gives you an instant advantage over your competitors and can paint a stunning story in a way that text simply cannot.

You only have a few seconds to gain audience attention. With video, it is no different. If done right, it can generate a vast amount of business and increase your money.

Follow these tips for a higher quality video.

Video Marketing Tip #1: Create Engagement

Show the effectiveness of your service with vivid, appealing results. By showcasing these features in a high quality video, viewers will instantly associate your brand with a specific product or service and will connect visual cues like your logo and spokesperson with them as well. The visuals will create instant desire and build credibility among the wholesalers, retail stores, and individuals who need your product – which translates to your next customer!

Video Marketing Tip#2: Highlight the Positives

Take something that might be perceived as a negative and turn it into a positive. Use your
marketing video to clearly and visually highlight the positive attributes of your fashion
or beauty product. For example, show customers how indestructible a large styling tool
can be by filming a demonstration. In just a few seconds they’ll see that it isn’t unwieldy
– but rather it’s a cost-effective option to the smaller, fragile tools on the market. As the
adage goes, they’ll believe it when they see it – and marketing videos allow you to do just
that.

Video Marketing Tip #3: Elicit Desire

Use the power of aesthetics to create desire for your product. A well-produced marketing
video will use beautiful models, the right props, and create the perfect ambiance with
the best lighting and shooting methods. You’ll appeal to your ideal customer and create
desire for your product among people who never knew they needed it. In the fashion and
beauty industries, it is especially crucial to appeal to your audience visually using high
quality production techniques.

1. Deliver important information.

People watch medical web videos to learn more about specific procedures, as well as their benefits and drawbacks. By explaining a procedure, you are positioning yourself as an expert in the field. And, you’re more likely to convert viewers into clients.

2. Show your professional / human side. Medical procedures can be scary, especially if surgery is involved. Present yourself as a professional, compassionate person who understands the patient’s fears. Patients that see this will feel more comfortable calling you for a consultation.

3. Create credibility. By having previous patients vouch for you, your expertise and the way you handled their case in your professional video, you’re creating a referral that can be viewed again and again. Potential patients will relate to your patient’s similar experiences. Introducing staff members onscreen and having them describe you as an expert by talking about your technical skills, professionalism and comforting personality, will establish credibility.

4. Develop an emotion. At some point in your video, tell an anecdote that shows your compassion and connection to your patients. Tell how you saved life or how you identified a problem that nobody else could diagnose. Or, how an embarrassed patient confided to you and you were able to cure him and save his marriage.

5. Make sure your video looks as professional as possible. When your video is clean, appealing and professional, it presents you in the same light. If it looks low-budget, unappealing and it has errors, it can damage more than help. Some potential clients will never step in your clinic. Always ask yourself: Would you respond to the video?

You only get one chance to make a first impression, and the right video can make sure you put your best foot forward. Web videos aren’t just about creating a call to action, but creating a lasting positive impression that your future clients will remember.

Over the past week I have been watching a series of free videos put out there by Andy Jenkins. I truly think Andy Jenkins is brilliant when it comes to online video marketing. We can all learn a lot from Andy, myself included!

Why do I think his videos work so well? Well, it’s not because they’re fancy. Nor, is it because they were complicated productions. It’s because he’s found the right mix of info and entertainment. Andy’s video are FUN to watch plus they provide a decent amount of real information.

Even if you have absolutely no intentions of buying Even Bossier, I urge you to go see his video series for yourself. Watch them with the eye of a video massage marketer, not just a viewer. Then you can see that these videos are not fancy or complicated productions. They are just a combination of royalty free images, simple graphics and talking heads. He threw in some royalty free music too.

What makes them so good is their storytelling. Andy adds humor both with what he says AND with what he shows you. He also uses visuals to compliment and expand on the spoken script.

Go see them for yourself. I promise it’s worth your time and the opt-in!

Click here for Andy Jenkins Video Boss video marketing series.

Recently I bought the video based tutorial “How to Screencast Like a Pro.” I watched the videos on Friday and Saturday. Then on Sunday, I was able to use the techniques that I learned to make this step-by-step video on “How to Create a Facebook Business (Fan) Page“.

What is a Screencast Video

A Screencast video is whre you record what’s on your computer screen so you can show your viewers how to do something (i.e. create a Fan Page) or a Power Point presentation on a particular subject. You don’t have to worry about video cameras, lighting or even what you look like. And they can be just as powerful…sometimes even more powerful…than regular on-camera video.

I did have to experience with Keynote Presentation on the MAC (Power Point on the PC) and Screencast recording, but what I learned in this tutorial was more than worth the price I paid.

Let’s face it screencast videos can also be confusing, intimidating and frustrating. I’ve watched screencast videos that have come out a little fuzzy, hard to see, and sometimes hard to hear. Although, I didn’t have any of these problems, I did know how to create screencasts that were eye-catching with pop animation, 3-D effects, and record for more clarity.

The video tutorials cover the following topics:
How to properly size screencast videos…from recording – to the web…for crystal-clear quality
The microphones to use for great sounding audio
Where to get the coolest images and templates for screencast presentations
How to create eye-popping animated logos in PowerPoint and KeyNote
How to animate any type of graphic, however you want, in PowerPoint and KeyNote
How to animate text for maximum effect in PowerPoint and KeyNote
How to use on-camera video in screencast presentations
The secrets and how-to’s of layering screencast objects for stunning effects
How to properly record screencast videos in Camtasia and ScreenFlow
How to properly edit screencast videos in Camtasia and ScreenFlow
How to properly produce screencast videos for the web in Camtasia and ScreenFlow
3D compositing – how to elegantly twist and turn your screencast video’s in 3 dimensions
How to use a slick, web-based tool for creating one-of-kind screencast presentations
How to properly record PowerPoint and KeyNote presentations
How to properly record browser and application windows
Where to get professional voice-over’s for your screencast videos…at rock-bottom prices
And much, much, much, much, much, much more

The training contains lessons for both Windows and Mac users. So it doesn’t matter if you use Windows, a Mac or both…you’ll get the training you need to screencast like a pro.

You get unlimited, lifetime access to the training. You can login and watch the training videos as much as you want, whenever you want. And with lifetime access, you have access to them forever.

If you want to start creating eye-catching professional videos, you will want this video based training tutorial. If you order the training before December 26th, it is only $99 (50% off). Well worth it — just the header alone that I created would have costs me $100 if I went to a designer.