Have you made the link to your website click worthy in the search engine results? Not sure? Quick, search for your website in Google.
See that text that comes up below the underlined link? That’s called your “meta description” and it’s prime real estate for making your website clickable!
For example, here’s what comes up when you search for my website “Alexandria Therapeutic Massage.”
Now compare the above example to this one.
Which one do you think is more compelling? Which one would you click on? I’m pretty sure you would agree that most people would click on the first link.
Why your meta description is important
The meta description is often thought of as just another boring step in a search engine optimization checklist but it’s actually incredibly important! It helps searchers decide if they’re going to click on your site or pass it over for the next result.
Take a look at the second result again. Notice how the description makes no sense? If you don’t put a meta description in SEO part of your website, Google will pull random words from the page or website.
You’d be surprised how many sites have gibberish (like the second example) in their meta description! This is because the owner of this website did not put a meta description for search engine optimization. You need a description that gives searchers (your potential clients) the information they’re looking for and compels them to click on your link and not someone else’s.
How to improve your meta description for your target audience
In order to improve your site’s meta description, write two sentences that describe the main benefit you offer your target audience. When crafting your meta description, you can show some personality but don’t get too creative. You want to make sure that your description is crystal clear to someone who has never heard of your business.
To change your website’s meta description, you’ll have to go into the code. If you are not sure how to do that, send the info to your web designer to add it for you. Or if you use WordPress, I recommend the All in One SEO plugin. It makes SEO easy as pie.
Still not sure how to make your meta description click worthy or how to change it in your website. I will be covering these topics and so much more in my new video-based online course coming soon. Want to be the first to know more about this course?
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