Are you interested in blogging but don’t know where to start or what to write about? Or maybe you are already blogging but don’t know how to get people to your blog or keep them coming back? Check out my free teleseminar this coming Wednesday. Irene Diamond of MassageSuccess will interview me on this very topic. Here’s some of what will be covered:
- The Top (5) Reasons every therapist needs to have a blog.
- Top 2 free blogging platforms and why free might not be the best option.
- The QUICKEST way to get started creating a blog your clients and prospects will want to read
- 3 strategies you can use to build interest and interaction within your audience
- 3 no-cost ways to get new readers to your blog
- 3 ways to WOW your audience and keep them coming back for more
- 3 key points to remember when choosing the right theme for your blog
- 4 SIMPLE ways to stand out from other massage therapist bloggers quickly and easilyHow to choose the Hot topics to blog about
- Strategy to manage your blog writing so it doesn’t overwhelm you or consume too much of your time and
So go ahead and register here. If you can’t make the call LIVE, register anyway. It will be recorded and Irene will send you the link for the replay.
Do you spend hours researching books, the internet, etc. to come up with great information for your clients? Or maybe you have always wanted to start a blog but haven’t found the time. Time actually is a huge factor of why people don’t start or often abandon their blogs. But doing a blog for your massage practice has its benefits
Personally, I’m in the first boat. I always want my articles to be perfect (for you) and spend hours writing and editing and editing my edits. So when I read this article 8 Ways to Write Quick Articles for Your Blog, I was so excited! And I had to share this information with you.
If you don’t have a blog, did it inspire you to do one? Do you will that this will make your blogging easier? If you do have a blog, what other tips have you found for creating quick articles for your blog. Please post your comments below. I would love to read your experiences.
Expert blogger Chris Brogan featured in the Wall Street Journal. Read the story here
Before we get to the reasons to start a blog, let’s talk about what a blog is. A blog, short for web log, is a type of website with a user interface that makes it easy to update, or create “posts” for, without any knowledge of html or other programming languages. These posts are typically displayed in chronological order with most recent entries at the top.
1. To Express Your Thoughts and Opinions. As massage therapists, we have something to say about massage and wellness. Blogs provide a place to say it and be heard.
2. To Market or Promote Something. Blogging is a great way to help market or promote yourself or your massage business, a particular service, or a particular product.
3. To Establish Trust. By default, blogs let readers leave comments, which allows a conversation to begin and facilitates the formation of a community with you as the organizer who brought everyone together. Also, blogs have a grass roots beginning, and even though many have been commercialized, most are still updated by a single person. Folks often trust a blog more than a big business site.
4. To Help People. Many blogs are written to help people who may be going through similar situations that the blogger has experienced. What questions do you get repeated asked by your clients? Perhaps others in your area or around the world are experiencing this same situation and looking for answers. Although these people may never become your clients you will be rewarded. Remember you have to give to receive.
5. To Stay Active or Knowledgeable in a Field or Topic. Since successful blogging is partially dependent on posting frequency and providing updated, fresh information, it’s a perfect way to help a blogger stay abreast of the events in a specific field or topic.
6. To Establish Yourself as an Expert. Blogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. Through your posts, readers get a feel for your expertise and your writer’s voice, even as they get a glimpse into your life. In short, blogs can humanize your business.
7. To Make Money. It’s important to point out that most bloggers don’t make a lot of money blogging, but the potential does exist to generate revenue from your blog with hard work and commitment. There are many bloggers who bring in big bucks. With patience and practice, you can make money through advertising and other income-generating activities on your blog.
Blogs can be set up in a variety of different ways (stand alone blogs or part of website), frequency (you will see posts ranging from daily, weekly, monthly), topics and platforms (self-hosted or one of the free versions on Blogger or WordPress). Look for more to come about these topics in future posts. Here are a couple of massage blogs to take a look at and get those ideas flowing.
I started this blog on January 1, 2009 as one of my goals for the year. My plan was to update the blog twice a week — one entry with a motivational quote and the other with a post related to the various aspects of starting a successful massage practice.
I didn’t know what to expect because I hadn’t done a blog before, but I am very excited to announce that I have had 1000 hits as of today, April 20, 2009 at 8:43 p.m. (E.S.T.) – that took me 3 month and 20 days. Whoohoo!
I’m sure that other blogs have received more hits in a shorter period of time, but I am very happy with my results so far. I want to thank all of my readers. I appreciate the comments made thus far and look forward to receiving more.
Now can I make it to 2000 hits in the next two months?