Color is all around us, from nature to our cars, furnishings and the multitudes of designs we see on the Web and in print. If you’ve used a designer to design your Web site, they give a lot of attention to two major factors: the design (choice of graphics) and the content. But what about the colors?
In my opinion, your color choice is one of the most important things to consider when designing your site. The colors of your Web site are important because they will define the mood and emotions of your visitors as well as reflect your identity and image branding.
Colors affect us psychologically. They can stimulate our appetite or suppress it. They can make us happy, excited, angry (i.e. have you ever heard the saying “he is red with anger”) or sad.
Let’s take a look at colors and what they mean to your visitors. Then we’ll discover the different color combinations and how they apply to your Web site.
Red: Red is one of the most powerful and attention-getting colors. Red symbolizes passion and fire, love and lust. It has been proven to raise blood pressure and cause perspiration. Red reflects energy and can motivate an individual to take action. It can also symbolize war, violence, blood, and aggression.
Pink, however, is the softer side of red. Pink is romantic, calming and feminine.
Orange: Vibrant and warm, orange is associated with autumn, pumpkins and Halloween. It inherits many of the traits of red, but is less passionate. Orange has been known to stimulate the appetite. As a citrus color, it can also symbolize health.
Yellow: Yellow symbolizes sunshine and warmth. It can mean hope, light and energy. On the other hand, it can mean weakness or illness, or symbolize cowardice.
Green: Green signifies health and growth (vegetation) and wealth (money). Green symbolizes spring, renewal, and fertility. It can also mean jealousy or inexperience.
Blue: Blue is one of the most calming colors and is associated with the sky and the sea. It is considered to be a “safe” color and signifies intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant and can signify depression and sadness.
Purple: The combination of red and blue, purple is one of the most intriguing colors and symbolizes creativity. Purple is spiritual and mysterious. Deep purple is associated with royalty and richness while
lavender is associated with romance and nostalgia.
Black: Black can represent power, elegance, and sophistication, but it can also represent death (Western culture), evil, anger and sadness.
White: White represents cleanliness, purity, and spirituality. It represents life and marriage in Western cultures, but it represents death in Eastern cultures.
Grey: Grey is the combination of black and white. It is a conservative color. Grey can symbolize security, maturity and reliability, but it can also signify gloominess and sadness.
Brown: We like to classify brown as a “special” color. Sometimes brown can be used as a neutral and sometimes as a warm color. Either way, brown represents credibility and stability, the hearth, home and the earth.
Choosing a Color Scheme
Once you understand colors and their connotations you are ready to begin choosing a color scheme for your site. If you are in the process of designing your site or want to change it, look around at the colors of other Web sites (massage related, or not) What do you like about them? What don’t you like? Then go create it.
Here’s what I want you to do – in the comments, tell us what is the color of your Web site? Why did you choose it?
If you don’t have a website, you can get one here.