When I ask people that are getting started in their massage practice why they chose to start a new business the answer is usually the same. They want to make more money, get rich, buy a new house or a car or to be able to help people. These are all valid reasons to start a new business, but they will not help you become successful in business. No, to be successful, you must first create your “why”.
Creating your “why” entails creating a specific statement that represents why you are starting your massage business. Your “why” will specifically state what you want to achieve. Your why has to be extremely specific, quantifiable, achievable, and of course, relevant.
A famous “why” by one of my mentors, Jay Kubassek, is “To Create 100 Millionaires by 2012”. This in turn became the mission statement of his company. Another example, if you are in the fitness industry, would be, “Helping 100 People Lose 100+ pounds.”
Creating your why takes some thinking on your part and really narrowing your focus. It took me awhile to really grasp my “why”. I love marketing, business, entrepreneurship, education, self development health and fitness. So, I had no idea when I first started what my “why” was. I had to find a way to combine all the things that I loved. So based on my previous experiences and the things that I enjoy in life, I was able to create my “why”. My “why” is to “Help 100 People Create Their Best Life”. I give you this as an example so that you will be able to create your “why”.
Once I created my “why” my business flourished! Now take some time to create your “why”.