Posts tagged facebook
Haven’t jumped on the Facebook Page marketing bandwagon yet? Do you think that it isn’t worth your time? Not sure what all of the fuss is about?
8 advantages of including Facebook Pages in your Marketing Strategy
1. Mini-websites. I’m a big promoter of having your own website! A website should be the hub of your marketing. But, if you haven’t started your website yet, Facebook Pages are indexed by the search engines unlike personal profiles. So if you had a Facebook Page, someone could still find you on the internet and do business with you.
2. “Opting In” vs. “Not Opting Out”. People must take an affirmative action by clicking the “Like” button. This says a lot more than “I choose not to opt out” if they had subscribed to your email newsletter. From a marketer’s perspective, these people have effectively raised their hand to say “yes, I want to hear from you.” They are your number one, gold plated prospects and you treat them as such.
3. Incredible Social Proof. When someone “Likes” your page, all of their friends see. This has tremendous marketing “up side.” When someone doesn’t opt out of emails, nobody knows and there is zero additional up side.
4. Build a Community. Fans (Facebook doesn’t call them Fans anymore – but what do you call them “Likers”) can interact with each other. They can ask and answer questions. They can also post photos and videos (provided you have allowed this in your permissions).
5. Analytics. Facebook provides detailed statistics with regard to interactions that occur on Pages. This makes is very easy to quantify the value of the Page over time. Typical email marketing solutions provide counts of the number of times a message is read or a link is clicked. However, Facebook has additional metrics that can measure interactivity and “buzz.”
6. Reach. Pages are open to everyone on Facebook (that’s 700 million users) as well as the rest of the world (see #1 above) – not just your email subscribers.
7. Demographics. The fastest growing age demographic on Facebook is 35 to 45 year olds. This is a critical demographic for many organizations.
8. Cost. Facebook Pages are FREE. Enough said.
What are your thoughts? Do you have a Facebook Page? Let me know if I missed something.
Creating Friend’s List on Facebook can have several benefits: (1) keep track of friends, especially when your Newsfeed gets clogged as your Friend’s List grows, (2) save you time checking-in and (3) send targeted status updates to select friends.
In this step-by-step video tutorial, I show you 3 ways to create Friend’s Lists on Facebook.
What other ways do you use your Friend’s Lists? Share them in the comments so we can all learn something new.
Are you missing out on some valuable Facebook real estate? With the new Facebook Profiles, your website URL is buried in the Contact Info of the Info tab. Depending on how much info you have put in your Employers, Education, Activities and Interests, you Contact Information could be quite a ways down on your page.
Will some people scroll down to find out how to get in touch with you? Some will, but some won’t. Wouldn’t it be great to have a way to tell people about your business right at the top of your page? Well, you can! Check out this step-by-step video on how to link your Facebook Page to your profile.
In the video, I also mentioned that I have a video that walks your through how to set up a Facebook Page. Check it out below.
Adding a Facebook Like Box to your Website or Blog can be a powerful marketing tool! Here are some of the ways:
1. Social Proof. When a person is on your website and they are logged into Facebook, it will show their friends if you elect to “show faces” of people who like your page.
2. Convenience. Allows people to like your Facebook Business Page directly from your website.
3. Allows people to do business the way they like to. As we all know Facebook can be a big time suck. If it is for a particular person, they may wish to avoid Facebook and check out what is happening with you on your website.
4. Exposure. People may not know you have a Facebook Page, especially if you don’t market it any other way.
Check out this video! It walks you through step-by-step how to create the Facebook Like Box and then add it to your website or WordPress blog.
Do you have a Facebook Like Box on your website or blog? Have you noticed a spike in “Likes” since you’ve done that.
Ever wonder how people upload other people’s videos to their Facebook Page or Profile, Blog or Website?
Well, you’re not the only one. I’ve been getting a lot of questions about how to do just that. So I thought I would make this short video that walks you through step-by-step how to grab the URL or Embed Code and post to Facebook, Website or Blog.