Haven’t jumped on the Facebook Page marketing bandwagon yet? Do you think that it isn’t worth your time? Not sure what all of the fuss is about?
8 advantages of including Facebook Pages in your Marketing Strategy
1. Mini-websites. I’m a big promoter of having your own website! A website should be the hub of your marketing. But, if you haven’t started your website yet, Facebook Pages are indexed by the search engines unlike personal profiles. So if you had a Facebook Page, someone could still find you on the internet and do business with you.
2. “Opting In” vs. “Not Opting Out”. People must take an affirmative action by clicking the “Like” button. This says a lot more than “I choose not to opt out” if they had subscribed to your email newsletter. From a marketer’s perspective, these people have effectively raised their hand to say “yes, I want to hear from you.” They are your number one, gold plated prospects and you treat them as such.
3. Incredible Social Proof. When someone “Likes” your page, all of their friends see. This has tremendous marketing “up side.” When someone doesn’t opt out of emails, nobody knows and there is zero additional up side.
4. Build a Community. Fans (Facebook doesn’t call them Fans anymore – but what do you call them “Likers”) can interact with each other. They can ask and answer questions. They can also post photos and videos (provided you have allowed this in your permissions).
5. Analytics. Facebook provides detailed statistics with regard to interactions that occur on Pages. This makes is very easy to quantify the value of the Page over time. Typical email marketing solutions provide counts of the number of times a message is read or a link is clicked. However, Facebook has additional metrics that can measure interactivity and “buzz.”
6. Reach. Pages are open to everyone on Facebook (that’s 700 million users) as well as the rest of the world (see #1 above) – not just your email subscribers.
7. Demographics. The fastest growing age demographic on Facebook is 35 to 45 year olds. This is a critical demographic for many organizations.
8. Cost. Facebook Pages are FREE. Enough said.
What are your thoughts? Do you have a Facebook Page? Let me know if I missed something.