Gift Certificates can be a great revenue producer during the entire year, but your purchases will really increase around Birthdays and Holidays especially prior to Christmas. It is a great idea to feature this gift certificate sale right after Thanksgiving. December can be the busiest month of the year if you effectively handle gift certificates.
Here is one possible idea for a Gift Certificate Promotion (but the sky is the limit):
If you purchase a minimum increment of $100.00 in gift certificates between Thanksgiving and the first of the year, you will receive a $20.00 “Bonus” Guest Certificate FREE. The Bonus Guest Certificates are only good from January 1st until March 31st and cannot be redeemed for cash.
This is designed to drive your business on the first three months of the year which are traditionally three slow months. This promotion brings business in during this slow time and it encourages and drives the sales of gift certificates during December and a minimum of $100.00 increases the transaction size. Those Clients who used to spend $50.00 or $75.00 on gift certificates now spend $100.00 and then get $120.00 – $20.00 of which must be spent after the first of the year and before March 31st.
This twenty dollar bonus is a great way to boost your December sales. You may think that this is a big discount, giving a $20.00 ADDED Bonus Guest Certificate. But, you need to understand that ultimately 50% of the Guest Certificates do not get redeemed.
If you have 100 clients and only 10% participated in the purchase of gift certificates at the minimum purchase of $100.00, this would be $1,000 in purchases.
Marketing Your Gift Certificates
2. Website Promotion
3. In-house Table Display
4. Ask the Client