Posts tagged Video marketing
The first step in creating video is having a place to put it – and the king remains YouTube. Even if you don’t have your own videos to upload yet, it’s nice to have a YouTube account that you can use to comment on, favorite, or otherwise interact with videos.
If you already have a YouTube account, you are not off the hook! Take this week’s time to go through the settings of your existing account and make improvements.
Your first step is to go to http://www.youtube.com and click “Create Account” in the top right corner. Remember that you’ll be stuck with your username and it will be visible to everyone – so make it some variation of your name or your business name. Next, YouTube will ask you to create or link to an existing Google account. (This is a change since Google purchased YouTube.)
After you’ve finished creating your account, start playing around with your settings. I often get asked the difference between a regular account and a channel – every account has a channel built right in. You can modify yours by going to “Account” in the drop-down that appears under your username in the top right corner, then “edit channel”.
“Use video to market your massage practice!” I know you’ve heard me say it before… but it is true. Here is a short video showing how I uploaded a video to YouTube yesterday and got on the first page of Google less than 24 hours later.
Don’t have the time or knowledge to make your own videos, but want to add video to gain clients? You can outsource video making. Check out iMassage Video. You can find a variety of free non-branded videos for you to use on your Website, Blog or Facebook Page/Profile. There is also a way to have them branded with your logo and company info. Or you can have your own custom video made as well.
The other video I referred to is How to Make a Video Using your Computer’s Built-in Camera.