When people come to your website, you want them to stay there long enough to learn more about your business and schedule a massage with you, right? But is your website copy telling your reader what they are going to get from you so they stay on your site or click to know more? Here are 6 Strategies for Website Copy to keep your readers on your website longer.
1. Answer their questions. You have about 5 seconds to capture their attention or they are gone. When a reader leaves your site, it’s because you didn’t give them the answers to their burning questions. Give them the information they want to know. When you are looking to get a massage (hopefully you all are taking care of yourself and getting massages regularly) or any other type of service, what do you look for? Chances are that your readers are asking the same questions.
2. Keep it short. It is very difficult to read for long periods of time on the computer. Anything over 500 words (about one page) looks very daunting on screen. Tighten your copy down to the concise facts that your user wants to know. (Just so you know this post is just under 500 words).
3. Target your audience. Who is in your target market? Now direct your copy towards those people especially on your home page. If you do this, you will be ahead of the game of most websites who are to general in their message.
4. Get the Objections out of the Way. There are as many objections as there are types of massage if not more. Let’s take the objection of “time”. You have a reader who is looking for a massage on Saturday at 2 p.m. but your hours are Monday through Friday from 10 a.m. to 6 p.m. Let’s face it, not everyone is a perfect client. It would be better to have your hours of operation published than to have a prospect waste their time calling only to find out you aren’t open on Saturdays.
5. Have a call-to-action. Do your users know what to do next after reading a web page? Don’t babble on about what you do! Seduce and entice, then ask them to do something. “Call to schedule your appointment today.” Keep asking them over and over throughout the site. “Need a massage? We are here ready to help. Call today.”
6. Keep in Touch. There are some people who will never buy when they first learn about a business. Perhaps the timing isn’t right for them at the moment or maybe they never make spur-of-the-moment decisions. Have a way to capture their email address in return for something of value (i.e. a free report on a hot industry topic). Send them periodic emails with special offers, more about you and your business. Help them get to know you and want to buy.